According to adidas, the new adidas Originals Apparel collection launches on September 1, bringing versatile unisex silhouettes across Denim, Knit, and Icons categories to adidas.hr, the adidas app, and selected retail partners. The lineup reinterprets foundational brand heritage like the Firebird tracksuit through flexible layering options and diverse styling perspectives from international creatives.
Redefining Heritage Through Modern Styling
Classics remain staples in modern wardrobes because they adapt to shifting personal styles. According to brand materials, the latest adidas Originals Apparel collection divides its offerings into Denim, Knit, and Icons. These three categories provide versatile unisex silhouettes designed for personal interpretation rather than prescribed looks. The collection’s core strength lies in garments that carry distinct brand character while remaining flexible enough for varied wardrobes.
Among the standout pieces, the Firebird silhouette has evolved far beyond its athletic origins. Brand documentation notes that the piece now functions as an essential pillar of the adidas Originals heritage. Wearers can style the Firebird within traditional streetwear aesthetics, sports-inspired outfits, or eclectic combinations paired with unexpected feminine elements.
Experimenting With Textures and Layers
The introduction of Denim and Knit categories allows for creative experimentation with proportions and textures. According to the brand, denim cuts open up layering possibilities throughout different seasons, while knitwear offers practical solutions for transitional weather when outfits naturally require more depth. Musician Macha Ravel demonstrates this versatility in practice by combining feminine elements with relaxed, sporty items. Her styling highlights how garments transform based on individual choices, pairing the Firebird with textured denim and knit pieces.
Pro Tip: Transitional Layering
Global Creatives and Visual Campaign
To capture this diversity of personal style, adidas enlisted creators from various European cities, cultures, and disciplines. Renowned artist, director, and photographer Petra Collins shot the campaign. According to production notes, Collins utilized her distinctive visual language to emphasize the individuality of the campaign’s protagonists, showcasing how different people adapt the same apparel to fit distinct fashion contexts.
Did You Know?
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Where to Buy the New Collection
The new adidas Originals Apparel collection is available starting September 1. Shoppers can purchase items via adidas.hr, the official adidas app, and selected retail partners. Additionally, specific items are stocked at physical adidas BCS stores.
Frequently Asked Questions
When was the new adidas Originals Apparel collection released?
According to the brand, the collection became available starting September 1.
Where can I buy the new adidas Originals collection?
The collection is available on adidas.hr, via the official adidas app, at selected retail partners, and at specific adidas BCS stores.
What categories are included in the new apparel line?
The collection features three main categories: Denim, Knit, and Icons, offering versatile unisex silhouettes.
Who shot the campaign for the new collection?
The campaign was photographed and directed by artist Petra Collins, featuring musician Macha Ravel and other European creatives.
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