Alexandra Lamy & Reem Kherici: Film Premiere in Cholet, Maine-et-Loire – April 2026

The upcoming film, Pour le plaisir, starring Alexandra Lamy and François Cluzet, is set to have an advance screening at the CGR cinema in Cholet, Maine-et-Loire, on April 19, 2026. The film centers around a couple, Fanny and Tom, who have been married for twenty years. The plot unfolds when Fanny reveals she has never experienced an orgasm, prompting Tom, an engineer, to embark on a quest to invent a device that will revolutionize female pleasure.

A Quest for Connection and Innovation

The premise of Pour le plaisir taps into a broader cultural conversation about intimacy, communication, and the evolving understanding of female sexuality. The film’s narrative, although comedic, highlights the importance of addressing unspoken needs within long-term relationships. This mirrors a growing trend in relationship counseling and self-help resources that emphasize open dialogue and exploration of individual desires.

The film’s focus on technological solutions to personal challenges also reflects a contemporary fascination with innovation and the potential of technology to enhance human experiences. From wearable wellness devices to personalized health apps, consumers are increasingly turning to technology to optimize various aspects of their lives, including their intimate well-being.

The Rise of Sextech

The concept of using technology to enhance sexual wellness, often referred to as “sextech,” is a rapidly growing market. According to a report by Grand View Research, the global sextech market size was valued at USD 14.87 billion in 2023 and is projected to reach USD 34.19 billion by 2030. This growth is driven by increasing awareness of sexual health, rising disposable incomes, and the destigmatization of conversations around sex and intimacy.

Examples of sextech innovations include:

• Wearable sex toys: Devices designed to enhance pleasure and intimacy through remote control and personalized settings.
• Virtual reality (VR) experiences: Immersive VR environments that offer new ways to explore sexuality and connect with partners.
• Telehealth platforms: Online platforms that provide access to sexual health professionals and resources.
• AI-powered sex toys: Toys that learn user preferences and adapt to provide a more personalized experience.

The Impact of Representation

The film’s exploration of female pleasure is also significant in the context of broader discussions about representation in media. Historically, female sexuality has often been portrayed through a male gaze, focusing on aesthetics and objectification rather than genuine desire and satisfaction. Films like Pour le plaisir, which center on a woman’s experience of pleasure, can contribute to a more nuanced and empowering representation of female sexuality.

This shift in representation aligns with a growing demand for more diverse and inclusive storytelling in film and television. Audiences are increasingly seeking content that reflects their own experiences and challenges societal norms.

Tickets for the special screening are now available on cgrcinemas.fr. Alexandra Lamy and Reem Kherici will be present at the event to meet with attendees. Lamy previously visited the cinema for an advance screening of Compostelle.