Alza.cz launched its Black Friday sales event on October 30, 2026, offering widespread discounts across consumer electronics, mobile devices, and home appliances, according to a press release cited by Letem světem Applem. The month-long shopping campaign runs through November 30, 2026, featuring price cuts on thousands of items, including Apple hardware like AirPods Pro of the third generation and iPhone 17 models.
Discounts on Mobile Devices and Wearables
Dotekomanie.cz reported that mobile electronics discounts reach up to 43 percent across selected smartphones, smartwatches, and tablets. The promotional lineup covers durable outdoor handsets, photography devices integrated with artificial intelligence, and Google Pixel and OPPO Reno novelties. Wearable tech deals include sports smartwatches equipped with titanium bodies, sapphire crystals, and dual-band GPS routing, alongside entry-level models tracking daily notifications, health metrics, and sleep patterns. Portable tablets in the sale bundle accessories such as protective cases, detachable keyboards, and styluses directly in the package.
Analysis verifies actual market savings on discounted televisions
Television promotions span high-end luxury models down to budget home screens, though actual savings vary compared to manufacturer suggested retail prices. Letem světem Applem noted that the most expensive item in the sale is the 97-inch LG OLED97G54LW television, which provides a price reduction exceeding 200,000 CZK. Meanwhile, an independent price check published by Arecenze.cz analyzed specific TV models to verify actual market savings against competitor pricing on Heureka. For instance, a Samsung model listed at 49,990 CZK down from an original 77,767 CZK reflects a verified 19 percent price drop rather than the advertised 35 percent cut, matching offers available across competing retailers. Another model, the 65-inch Thomson 65QG7C14, enters the market below 10,000 CZK running on the Google TV system with a 144Hz gaming mode, though Arecenze.cz notes it utilizes an older 2024 model year and lacks satellite tuning. Arecenze.cz also spotlighted the 75-inch Samsung The Frame Pro QE75LS03HW, featuring a matte antireflective display mimicking a canvas, an external One Connect box, a wall mount included in the package, and powerful 40W speakers with Dolby Atmos, alongside Dolby Vision support, AirPlay 2, and Chromecast, though it lacks Dolby Vision natively according to specific specification lists and carries a high price tag despite reductions.

Frequently Asked Questions About the Alza Black Friday Sale
When does the Alza Black Friday 2026 event run?
The campaign began on October 30, 2026, and runs through November 30, 2026, with product availability and pricing subject to change throughout the month as reported by Letem světem Applem.
Do shoppers need a discount code to access the promotional prices?
No discount code is required for the event; Arecenze.cz confirmed that promotional prices apply directly when items are added to the online shopping cart.

What is the highest-priced item featured in the promotion?
The most expensive item listed in the Black Friday catalog is the 97-inch LG OLED97G54LW television, featuring a savings amount exceeding 200,000 CZK according to Letem světem Applem.
Are the advertised percentage discounts accurate compared to market prices?
Independent checks by Arecenze.cz reveal that while absolute savings are substantial—such as nearly 20,000 CZK saved on select high-end screens—some percentage claims reflect manufacturer list prices rather than previous actual market rates, with matching prices often found at competing shops listed on Heureka.
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