The Vienna Market Office (MA59) has removed its deputy head, Alexander Hengl, from his leadership role following allegations of misconduct involving the use of fake social media profiles. The Magistratsdirektion confirmed that Hengl was transferred to a non-leadership position effective July 21, 2026, after internal reviews regarding his conduct.
Allegations of Digital Manipulation
Reports indicate that Hengl allegedly created multiple fake social media identities to influence public opinion regarding his own work and the activities of the Market Office. According to reports, these profiles featured AI-generated images and were used to post praise for city events, such as the “Lange Nacht der Wiener Märkte.” One such persona, identified as “Edi Talinger,” frequently lauded the department’s performance on Facebook. Another profile, “Tobias Gross,” reportedly shared positive experiences about Halloween events at the Schlingermarkt, which employees claim were linked to Hengl’s office.
Operational Misuse of Fake Identities
Beyond public relations, Hengl faces accusations that he utilized these fabricated accounts to conduct unauthorized investigations into local businesses. Sources suggest he used these identities to contact and secure appointments with nail salons advertising on Instagram, effectively acting as an undercover agent to identify shops operating without a valid trade license. The Magistratsdirektion is currently reviewing these claims to determine if the use of these profiles violated administrative protocols.
Did You Know?
The Vienna Market Office (MA59) underwent a change in political oversight in 2025, moving from the department of City Councilor Ulli Sima (SPÖ) to the portfolio of Vice Mayor and City Councilor Bettina Emmerling (Neos).
Broader Crisis at the Market Office
Hengl’s removal follows the departure of MA59 head Andreas Kutheil, who vacated his position amid broader allegations of a “climate of fear” within the authority. Employees have reported a workplace culture allegedly defined by racism, sexism, and bullying. These developments have placed the department under significant scrutiny, particularly as Hengl had been considered a potential successor for the leadership role prior to the internal investigations.
The current review by the Magistratsdirektion indicates that the city is treating these procedural deviations as a serious threat to the department’s integrity.
Frequently Asked Questions
Why was Alexander Hengl removed from his position?
Hengl was removed from his role as deputy head of the Market Office following internal investigations into his use of fake social media profiles to influence public opinion and his alleged use of these profiles to target businesses.
What were the fake profiles used for?
According to reports, the profiles were used to post positive reviews of the Market Office’s events and to gain access to businesses by scheduling appointments under false pretenses to check for trade licenses.
Has the leadership of the Market Office changed recently?
Yes, both the head of the department, Andreas Kutheil, and his deputy, Alexander Hengl, have left their leadership positions following reports of a toxic workplace culture and allegations of misconduct.
Do these administrative changes signal a turning point for the culture within the Vienna Market Office?
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