Apple is preparing a significant overhaul of Siri within the upcoming iOS 27 operating system, transforming the voice assistant into a conversational AI chatbot. According to Bloomberg technology reporter Mark Gurman, this initiative—internally codenamed “Campo”—aims to integrate advanced generative AI capabilities across iPhone, iPad, and Mac, with official details expected at the WWDC 26 developer conference.
How will the new Siri change daily tasks?
The updated Siri is designed to function as a comprehensive personal assistant by accessing private user data, including emails, calendars, contacts, and notes. Mark Gurman reports that users will be able to execute complex, multi-step requests in a single command, such as drafting an email based on historical data or checking availability before scheduling meetings. Apple is also introducing a dedicated Siri app, allowing users to review chat history and analyze files or images, mirroring the functionality of current market leaders like OpenAI’s ChatGPT.
What is the role of Google and other AI partners?
Apple’s strategy involves a complex relationship with Google. According to Mark Gurman, Apple is utilizing Google’s Gemini model to power parts of this new infrastructure under a multi-billion dollar agreement. This reliance on Google’s servers for processing raises questions regarding Apple’s long-standing commitment to user privacy. To provide flexibility, Apple will also allow users to access external chatbots, including ChatGPT and Claude, while simultaneously launching its own proprietary web search tool to compete directly with services like Perplexity AI.
The internal codename for Apple’s revamped AI-driven Siri project is “Campo,” according to reporting by Bloomberg’s Mark Gurman.
What other AI features are coming to iOS 27?
Beyond the assistant, iOS 27 introduces significant upgrades to Visual Intelligence. The camera app will gain the ability to analyze nutritional labels and contact information, moving beyond basic object recognition. According to Mark Gurman, other enhancements include:
- Image Editing: New “Extend,” “Reframe,” and “Enhance” tools powered by AI.
- Safari Organization: Automatic tab grouping based on categories like shopping or work.
- Health Integration: AI-driven fitness tracking and improved blood glucose monitoring, potentially under the “Mulberry” initiative.
- Design Updates: Refinements to the “Liquid Glass” interface and a new gesture to trigger AI search.
Are there specific features for global markets?
Apple is tailoring iOS 27 to penetrate emerging markets, specifically targeting India, Indonesia, and Malaysia. Mark Gurman notes that the company has also included architectural adjustments in the software to support future foldable iPhone models. While these features are expected to debut at WWDC 26, the company currently classifies the new Siri as a “beta” or “preview” experience, suggesting a phased rollout similar to the 2024 Apple Intelligence launch.
Frequently Asked Questions
Will the new Siri work on all devices?
The overhaul is integrated into iOS 27, iPadOS, and macOS, designed to function across Apple’s primary hardware ecosystem, including iPhone, iPad, and Mac.
Can I still use ChatGPT or other AI services?
Yes. According to Bloomberg, Apple is building the system to allow users to switch to external chatbots, including ChatGPT, Claude, and Gemini.
When will these features be available?
Apple is expected to unveil these technologies at WWDC 26, with a general release for the public scheduled for the autumn, coinciding with the launch of new iPhone and Apple Watch models.
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