Isabel Raad, Norway’s largest influencer, faced severe public backlash and left the Facebook fan group «Raadsquad» after a circulated screenshot showed her Pomeranian dog, Gucci, being tossed through the air toward her boyfriend, Jack Beaumont, according to VG. The incident prompted swift condemnation from prominent figures, including poker player and TV personality Aylar Lie, who characterized the action to VG as severe animal abuse.
The Circulated Image and Family Response
The viral screenshot depicts a person with an emoji covering their face tossing the Pomeranian dog, Gucci, over a double bed and into the arms of Isabel Raad’s 32-year-old boyfriend, Jack Beaumont, according to VG. Isabels’s 34-year-old sister, Shehed Raad, can be seen standing and filming the act in the image series. Neither Isabel Raad nor the dog appear directly in the frame of that specific shot, and VG reported that Isabel was not the person filming the sequence. The Raad family is currently relevant due to Isabel’s new reality series on Prime, titled «Isabel Raad: Behind the Curtains», according to VG reporting.
Following the online spread of the image, which triggered widespread calls for boycotts and police reports on social media, Shehed Raad published an apology on Snapchat, according to VG. Shehed, who has taken over the care of Gucci while Isabel has lived in Dubai for the past four years, wrote that she acted poorly in the moment and exhibited bad judgment. She stated to her followers that she regrets not stopping the situation and takes full responsibility for her part in the event, emphasizing that her dog means a great deal to her and that the incident will not happen again.
Isabel Raad Leaves Raadsquad Facebook Group
As criticism mounted across digital platforms, Isabel Raad addressed the controversy on Wednesday evening in a post within the Facebook group «Raadsquad», which has over 36,000 members and was originally established by her followers, according to VG. Isabel wrote that she understood why people reacted to the shared image, but she firmly maintained that she was not personally involved in the situation. Later on Wednesday evening, Isabel posted again to announce her departure from the group, describing the heavy criticism and negative commentary directed at her as painful and unfair given her lack of involvement, as reported by VG.
Celebrity Condemnation and Animal Welfare Warnings
Aylar Lie, a TV celebrity and active animal rights advocate, reacted strongly to the image after seeing it via the Instagram account of influencer Henrik Troy, according to VG. In an SMS to VG, Lie stated that she was so furious her blood was boiling, calling the incident serious animal abuse and declaring that animals are not toys. Troy similarly urged his 11,100 followers to unfollow profiles involved if they disliked seeing animals tossed around for entertainment, noting that consumers hold the power over views, likes, and advertising revenue. Lie agreed with this sentiment, telling VG that profiled public figures carry an extra responsibility when animals are treated irresponsibly.
Did you know? According to Siri Martinsen from the animal protection organization NOAH, such dogs do not tolerate small bumps and falls as well as larger breeds, making rough handling potentially very dangerous even without malicious intent.
Siri Martinsen, a representative for the animal protection organization NOAH, confirmed to VG that the organization received tips regarding the case. Martinsen told VG that unethical or harmful treatment of dogs consistently triggers strong public reactions. She highlighted that small dogs are especially sensitive to accidents because they do not tolerate minor impacts and falls as robustly as other animals, reinforcing that dogs are not toys and that seemingly harmless handling can carry significant risks.
Frequently Asked Questions
Who was involved in the dog-tossing incident?
According to VG, the circulating images show Isabel Raad’s sister, Shehed Raad, filming while an unidentified person tosses the Pomeranian dog Gucci toward Isabel’s boyfriend, Jack Beaumont.
What was Isabel Raad’s response to the backlash?
Isabel Raad stated publicly that she was not personally involved in the situation and subsequently left the 36,000-member «Raadsquad» Facebook group after receiving heavy criticism, as reported by VG.
How did Shehed Raad respond to the criticism?
According to VG, Shehed Raad published an apology on Snapchat admitting she showed poor judgment, failed to stop the situation, and took full responsibility for her actions.
What have animal welfare organizations said about the incident?
Siri Martinsen of the animal protection organization NOAH told VG that small dogs like Pomeranians are extra sensitive to impacts and falls, warning that such treatment can be very dangerous.
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