Ballon d’Or voting campaigns intensify ahead of the London ceremony
The race for the Ballon d’Or has shifted into an electoral-style campaign ahead of the award ceremony hosted in London. With voting closing soon, nominated players and their clubs have ramped up media strategies to influence the panel of one hundred journalists from the top FIFA-ranked nations who select the world’s best player.
How nominees and clubs handle media pressure
Nominees approach the media spotlight through vastly different channels. Kylian Mbappé relies on intensive media exposure managed closely by his inner circle, while players like Harry Kane prefer a quieter strategy, limiting interviews to major outlets and a traditional feature with France Football magazine. Major European clubs, particularly in Spain, are using their communication channels to highlight player statistics and performance metrics directly to local journalists.
Voters describe the difficulty of an open race
Participating journalists from different continents report that this year’s voting process presents unique challenges due to a lack of clear consensus. One anonymous voter told RMC Sport that evaluating players who excelled during the club season but struggled at the World Cup—or vice versa—makes the task exceptionally difficult. Another voter noted needing two full days of deliberation just to finalize a top-ten list, while addressing attempts by individuals close to players to make contact through indirect channels during the season.
Evaluating the top contenders and criteria
Voters remain divided on sporting criteria, weighing individual achievements against collective trophies. An experienced voter pointed out that Khvicha Kvaratskhelia stands among the top three players when excluding the World Cup, though his nationality with Georgia may impact his standing. Meanwhile, goalscorers like Harry Kane secured domestic titles in Germany, whereas Kylian Mbappé finished the season without silverware, leaving voters to weigh personal performance against team success.
Pro Tip for Readers
Frequently Asked Questions
When is the Ballon d’Or winner announced?
The winner is scheduled to be announced during a ceremony hosted in London on October 26.
Who votes for the Ballon d’Or?
One hundred journalists, each representing one of the top one hundred national teams in the FIFA rankings, participate in the voting process.
What criteria do voters use?
Voters evaluate individual player statistics, seasonal performance, and major tournament displays, though opinions differ on how to weigh individual brilliance against collective club and international trophies.
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