BASF Peru: Strategic Shift Fuels Growth in Agro-Industrial Sector
BASF Peruana, a subsidiary of the German chemical giant BASF, is experiencing significant growth driven by a strategic realignment focused on agroexportation and technological innovation. The company reported a growth exceeding one digit in 2025, building on a new distribution model implemented in 2024. This shift involved streamlining partnerships to enhance operational agility and market responsiveness.
Optimizing Distribution for Enhanced Market Reach
BASF transferred its logistical and commercial operations to Duwest Drokasa Perú and Cytoperu. This move allowed the company to concentrate on demand generation and transition towards a customer-centric agricultural enterprise. Duwest Drokasa Perú now serves the mass consumption segment, encompassing crops like potatoes, rice, and corn. Cytoperu focuses on distributing products tailored to the agro-industrial sector, including grapes, blueberries, and other fruits.
Flavia Zuleta, gerente de Soluciones para la Agricultura de BASF Peruana.
Investing in Innovation: AI and Biotechnology
BASF is one of the top four providers of crop products in the Peruvian market and views Peru as a key region for its operations. The company is dedicating between 9% and 10% of its global revenue to research and development (R&D). Future innovations will incorporate Artificial Intelligence (AI) for targeted applications, georeferenced areas, and drone technology. Flavia Zuleta, gerente de Soluciones para la Agricultura de BASF Peruana, emphasized the potential of AI to expand the scope of solutions offered to Peruvian agriculture.
Further bolstering its innovation pipeline, BASF has agreed to acquire AgBiTech, a US-based company specializing in biological control using natural viruses for crop protection. This acquisition will introduce biosolutions complementing BASF’s chemical portfolio and expanding its biotechnology offerings for both domestic consumption and export.
Expanding the Portfolio: From Fungicides to Seeds
BASF’s product range includes fungicides, herbicides, insecticides, adjuvants, and growth regulators. The company is also focused on expanding its seed offerings in Peru. The company’s strategy is to adapt to emerging crops and introduce solutions as they gain prominence in the Peruvian agricultural landscape.
Looking Ahead: Sustainability and Market Leadership
BASF aims to surpass its 2025 results in 2026 and increase its market share through territorial coverage and access via its commercial allies. The focus remains on the agro-industrial sector and national crops, with a commitment to maintaining leadership in crop protection and scaling new business models in sustainability.
Did you know?
Peru is a key market for BASF, particularly in the export of blueberries and grapes.
Frequently Asked Questions
- What is BASF’s primary focus in Peru? BASF is focused on agroexportation, technological innovation, and expanding its portfolio in the Peruvian market.
- Who are BASF’s key distribution partners in Peru? Duwest Drokasa Perú and Cytoperu are BASF’s primary distribution partners.
- What role does AI play in BASF’s future plans? BASF plans to incorporate AI into solutions for targeted applications, georeferenced areas, and drone technology.
Explore more about BASF’s commitment to sustainable agriculture on their official website.
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