Beymen Opens Tersane Store
Turkish retailer Beymen opened its largest store to date, a 130,000-square-foot multibrand location in Istanbul’s Tersane district, wwd.com reported.
The waterfront space occupies a 600-year-old former Ottoman naval shipyard in an area that was formerly a military-controlled zone along the Golden Horn.
Designed by Dutch architect Rem Koolhaas’ OMA agency, Beymen Tersane represents the most sophisticated expression of the retailer’s luxury strategy under sole owner Mayhoola for Investments. The Qatari investment fund acquired Beymen in 2019.
Luxury brands and guests celebrate the exhibition launch
One year after opening to the public, the store celebrated the launch of an exhibition titled “Timeless Treasures — The Eternal Journey of the Bag.” The display features 80 ornately embellished bags from 55 luxury brands, including Dior, Etro, Dolce & Gabbana, and Roger Vivier.
A welcome dinner on Friday brought together Alessandro Michele and Antonin Tron, creative directors of Mayhoola-owned brands Valentino and Balmain. Saturday’s bash drew 700 guests, including Nicky Hilton, Giuseppe Zanotti, and Harry Nuriev, concluding with a concert by Diana Ross.
Beymen invests 20 million euros in the new store
Rachid Mohamed Rachid, CEO of Mayhoola and chairman of Beymen, admitted during a visit that he was very scared at the start given the scale of the $2 billion global investment.
Beymen invested close to 20 million euros in the store, which had to be constructed without touching the walls of the historical structures.
Chief executive officer Elif Çapçı noted the high expectations for the horizontal layout, stating, This is more than a store for us. From a business perspective, it is now our biggest store, so there is a sizable business plan and a big expectation for this business to scale up.
Fashion galleries and art installations define the layout
Beymen Tersane features nine interconnected fashion galleries distinguished by unique color palettes and materials. The interior houses art installations, such as a flying sculpture by Portuguese contemporary artist Miguel Rodrigues, and furniture designed by Mario Bellini, Verner Panton, and Patricia Urquiola.
I always say in multibrands, the drama effect is important, because you have very strong monobrand competitors,
Çapçı said regarding the venue’s design. The location also includes an in-house restaurant named Bardot Bleu, a Golden Goose coffee shop, four VIP shopping suites, and a homewares department.
Market Growth and Future Expansion
Beymen Group expects to post total revenues between 1.4 billion euros and 1.5 billion euros in 2026, up from 1.3 billion euros in 2025, operating a total of 290 locations. Revenues for the first nine months of the year rose 15 percent year-over-year in euro terms, according to Çapçı.
The company is also expanding its stand-alone beauty format, Beymen Beauty Studio, with three current locations in Istanbul and four more planned for next year out of an eventual target of 30 stores. Çapçı noted that the new Tersane location will heavily rely on VICs, with management expecting the destination to eventually rival established Istanbul luxury centers like Zorlu Center and İstinyePark.
How many brands and revenues feature in the exhibition?
How many brands are featured in the Tersane exhibition?
The exhibition features 80 bags from 55 luxury brands, alongside three winning designs from the Beymen Young Talents Design Competition and a Louis Vuitton wardrobe trunk made in 1886 for Sultan Abdülhamid II, wwd.com reported.
What is the total revenue projection for Beymen Group?
Beymen Group expects to post total revenues between 1.4 billion euros and 1.5 billion euros in 2026, according to company statements reported by wwd.com.
How much did Beymen invest in the Tersane location?
Beymen has invested close to 20 million euros in the 130,000-square-foot Tersane store located in Istanbul, wwd.com reported.
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