QMusic is marking the 25th anniversary of the BIGSOUND festival by launching the largest artist support package in the event’s history. According to interim CEO Kristy Ellis, the initiative ensures every act on the “BIGSOUND 100” lineup receives a travel contribution, a free conference delegate pass, and access to a new QR-code-based direct payment system for fans.
Direct Fan-to-Artist Funding Models
A central feature of the 2026 support package is the “Stage Drive” initiative, funded by Oztix. This technology allows concertgoers to make direct financial contributions to artists via QR codes displayed during live sets. Oztix CEO Stuart Field stated that the tool is designed to put money directly into the hands of performers at the point of impact.
Did you know?
The 2026 conference program, themed “Creatives in Conversation,” spans artist wellbeing, international export, AI and the crossover between music, sport and live experience.
Infrastructure and Financial Backing
The expansion of travel funding for the 100 showcasing acts relies on a coalition of government and philanthropic support. Contributors include the Harding Foundation, Hutchinson Builders, the Apostolos Family, and the Shepherd Foundation. Kristy Ellis described the funding model as evidence of what can be achieved when government, philanthropy, and industry partners align behind a singular goal of career acceleration.
Diversifying the Conference Narrative
The conference, running from September 1st to 4th in Fortitude Valley, will focus on topics ranging from AI and artist wellbeing to the intersection of sports and live performance. Programmers Cathy Oates and Niriko McLure are emphasizing Australian content, featuring sessions with acts like King Gizzard & The Lizard Wizard. The Goolwal Goolwal First Nations program remains a cornerstone of the event, with 12 First Nations-led acts included in the BIGSOUND 100. Natalie Lingwoodock, QMusic First Nations Project Officer, noted that the program highlights “Blak excellence,” featuring artists such as Trials, Kobie Dee, and Tasman Keith.
Future Trends in Artist Incentives
Frequently Asked Questions
What is the “Stage Drive” initiative?
Stage Drive is a payment system introduced by Oztix that allows fans to donate money directly to artists via QR codes during their live performances at BIGSOUND.
Who is eligible for the new support package?
All 100 acts selected for the BIGSOUND 100 showcase program are eligible for the expanded travel funding and the additional conference delegate passes.
When and where does the conference take place?
The BIGSOUND conference is scheduled for September 1st–4th across various venues in Fortitude Valley.
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