Black on the Block, one of the nation’s premier touring marketplaces dedicated to Black-owned businesses, is set to celebrate its fifth anniversary this month. The milestone will be marked by a Juneteenth event on Saturday, June 13, at Los Angeles Center Studios, running from 1 p.m. To 7 p.m.
Founded in 2021 by sisters Lanie and Char Edwards, the marketplace was born out of a desire to address a lack of visibility for Black entrepreneurs at local pop-up events. What began as an intimate, single-day gathering in Pasadena has evolved into a recurring national tour that visits cities including Dallas, Houston, Atlanta, Chicago, and Charlotte.
A Growing Economic Catalyst
The marketplace has become a significant engine for commerce, with organizers reporting that shoppers directed more than $4 million toward Black-owned businesses during the last year alone. To maintain this momentum, the founders carefully curate each event, typically selecting just over 150 vendors from a pool of 300 to 400 applicants. According to Char Edwards, the selection process focuses on brand presentation and quality rather than social media following.
The upcoming anniversary celebration is expected to draw approximately 6,000 attendees. The event will feature a wide array of goods, including apparel, jewelry, books, art, and home decor. Beyond shopping, the day includes a food court, a kid zone, and community activations from organizations such as the U.S. Tennis Association and Disneyland Resort.
Looking Ahead
As the marketplace continues its national tour, the sisters remain focused on their dual mission of supporting Black entrepreneurship and fostering a community space. While they have successfully established a footprint in several major U.S. Cities, they emphasize that Los Angeles remains their home base. Future growth for the organization may depend on their ability to overcome venue-related challenges while continuing to meet the increasing demand from both vendors and shoppers.
Frequently Asked Questions
Who can attend the Juneteenth anniversary event?
The event is family-friendly and open to everyone who wishes to support Black-owned businesses. Children 12 and younger are admitted for free.
How are vendors selected for the marketplace?
The organizers prioritize originality, brand presentation, and product quality. Applicants do not need a large social media following to be considered.
How can I purchase tickets?
Tickets can be purchased via the Black on the Block app, through Universe, or at the door. Please note that the event is card-payment only at the door.
What role do you believe curated marketplaces play in the long-term success of independent small businesses?
