The digital coordination of Senator Flávio Bolsonaro’s (PL-RJ) presidential pré-campanha underwent a significant shift this Tuesday, May 26, 2026, with the departure of Marcos Aurélio Carvalho. Carvalho, a key strategist behind the 2018 presidential campaign of Jair Bolsonaro, stated that his exit follows the successful conclusion of the initial diagnosis, positioning, and organizational phases of the campaign’s digital strategy.
This transition marks the third departure from the pré-candidato’s communication team since the public emergence of an audio recording in which the senator requested funds from Daniel Vorcaro, founder of Banco Master. The campaign, currently navigating the fallout from this controversy, is now under a broader restructuring effort led by Senator Rogério Marinho (PL-RN).
Did You Know?
During his tenure, Marcos Aurélio Carvalho coordinated a nationwide qualitative research project spanning 68 groups across different regions of the country to help shape the campaign’s communication strategy.
The political command is moving to stabilize the candidate’s public image and refine the campaign’s direction. As part of this reorientation, advertising executive Eduardo Fischer has taken over strategic duties, replacing Marcello Lopes, known as “Marcellão.” Alexandre Oltramari has been brought on board to lead marketing operations.
Expert Insight:
The rapid turnover in communication staff suggests a high-stakes environment where the campaign is struggling to balance its core messaging with the immediate need to manage reputational damage. By cycling through senior strategists, the command led by Senator Rogério Marinho is signaling an urgent pivot, likely attempting to move past the controversy regarding the Vorcaro audio and establish a more stable narrative for the remainder of the pre-campaign period.
Looking ahead, the new team is tasked with building upon the foundational work established by Carvalho, which included the creation of the campaign brand, the introduction of Fernanda Bolsonaro to the public, and a shift toward a more moderate, family-oriented communication style. It remains to be seen if this leadership shuffle will succeed in effectively insulating the campaign from the ongoing fallout or if further adjustments to the communication structure will be required.
Frequently Asked Questions
Who replaced Marcello Lopes in the campaign strategy team?
Advertising executive Eduardo Fischer has assumed the strategic role previously held by Marcello Lopes.
Why did Marcos Aurélio Carvalho leave the campaign?
According to a statement, Carvalho stated his departure occurred after he completed the initial phases of diagnosis, positioning, and the organization of the digital strategy.
What is the context for the current restructuring of the campaign team?
The restructuring is an effort led by Senator Rogério Marinho to contain damage to the candidate’s image and reposition the campaign following the release of an audio recording of the senator requesting money from Daniel Vorcaro.
How do you believe these changes in leadership will impact the trajectory of the presidential pré-campanha?
