Mayor Vincent Scourneau of Braine l’Alleud has sparked a local debate after using an AI-generated image on Facebook to announce stricter regulations for Parc du Paradis. The post, intended to prevent disruptions in the park, utilized synthetic imagery to illustrate behaviors that are now prohibited.
Public Reaction to Synthetic Imagery
The use of the image has drawn criticism from some residents who felt deceived. Céline, a resident of Braine l’Alleud, stated that her initial reaction was to believe the photo was real, only discovering the truth after reading the comments section on Facebook.
Céline described the tactic as a “dishonest” use of artificial intelligence. She argued that attempting to create a fake situation that never existed is “shocking.”
The Mayor’s Defense of AI Tools
Mayor Scourneau has maintained that there was no mistake in the communication strategy. He asserted that the image was a measured way to show what will be forbidden moving forward.
Addressing whether he would continue to employ AI-generated images in official communications, the mayor emphasized the necessity of the technology. He stated that artificial intelligence is a tool that, if not utilized, could leave a user “out of the game.”
Potential Implications
The administration’s stance suggests that AI may become a permanent fixture in the town’s communication toolkit. This could lead to further discussions regarding the transparency of official digital content.
Depending on resident feedback, the local government may need to clarify how it distinguishes between factual documentation and illustrative AI content to avoid further accusations of dishonesty.
Frequently Asked Questions
Why did the mayor use an AI-generated photo?
The image was used in a Facebook post to announce that regulations for Parc du Paradis are being tightened to avoid disruptions, serving as a visual example of what is now forbidden.

How did residents react to the post?
At least one resident, Céline, found the use of AI shocking and dishonest, noting that she initially believed the image was a real photograph.
Does Mayor Vincent Scourneau intend to stop using AI?
No; the mayor believes that artificial intelligence is a necessary tool and that failing to use it would result in being “out of the game.”
Do you believe local governments should be required to label all AI-generated images used in official announcements?
