Brazil’s 2027 World Cup: A Game Changer for Combating Violence Against Women
Brazil is leveraging the global spotlight of the 2027 FIFA Women’s World Cup to address a critical issue: violence against women, and girls. A new partnership between the nation and the No More Foundation aims to integrate prevention messaging, education, and support resources into the tournament and beyond.
The Scope of the Problem in Brazil
According to a 2025 study cited by the No More Foundation, approximately 37% of Brazilian women over the age of 16 have experienced violence in the past year. This alarming statistic underscores the urgent need for comprehensive action. Further data reveals that in 2025, Brazil recorded approximately 1,518 femicides, averaging about four women killed each day because of their gender – the highest number since the crime was legally defined in 2015. Reports of rape also remain high, with nearly 72,000 cases recorded in 2024.
A Multi-Faceted Campaign
The initiative extends beyond simply raising awareness during the World Cup. Brazil’s campaign will feature public service announcements during sporting events, educational content for schools and community organizations, and a robust digital media strategy leading up to the tournament. A public service announcement released Tuesday included Brazilian soccer player Tarciane, former player Formiga, and women’s national team coach Arthur Elias.
Leveraging the Power of Sport
The No More Foundation, a New York-based organization dedicated to ending domestic and sexual violence globally, believes that integrating these messages into a major sporting event like the Women’s World Cup has the potential to reach millions worldwide – both women and men – and create lasting change. “By integrating prevention messaging, education, and survivor resources into one of the world’s most watched sporting events, this initiative has the potential to reach millions around the world — women AND men — and create lasting impact far beyond the World Cup,” stated Pamela Zaballa, Global CEO of No More.
Key Partnerships Driving Impact
The initiative isn’t a solo effort. Key partners include the Brazilian tourism board (Visit Brazil) and the public broadcaster EBC, ensuring the message of safety and respect resonates with both international visitors and the local population. Marcelo Freixo of Visit Brazil emphasized the opportunity to “strengthen our image as a country that promotes equality, safety, and respect.”
Beyond Brazil: A Global Trend?
This initiative sets a precedent for future sporting events. The 2027 World Cup provides a platform to not only address violence against women in Brazil but also to inspire similar campaigns in other host nations and globally. The focus on social impact alongside athletic competition is a growing trend, demonstrating a shift towards using sport as a force for good.
Frequently Asked Questions
What is the No More Foundation?
The No More Foundation is a New York-based non-profit organization working to finish domestic and sexual violence globally.
When and where will the 2027 Women’s World Cup be held?
The tournament will be played across eight cities in Brazil from June 24 to July 25, 2027.
What are the key components of the campaign?
The campaign includes public service programming, educational content, and digital media initiatives.
Who are the partners involved in this initiative?
Partners include the No More Foundation, the Brazilian tourism board, and the broadcaster EBC.
Was Brazil selected to host the World Cup recently?
Yes, Brazil was selected to host the World Cup in 2024.
Did you know? The 2027 Women’s World Cup represents a significant opportunity to shift cultural norms and promote gender equality through the power of sport.
Pro Tip: Supporting organizations like the No More Foundation can amplify their impact and contribute to a safer world for women and girls.
We encourage you to learn more about the No More Foundation and their work at https://www.nomore.org/. Share this article with your network to raise awareness and spark conversation about this important issue.
