BTS Superstar V Joins Nothing as Global Brand Ambassador
BTS member V has officially partnered with the tech-accessories brand Nothing as its latest global brand ambassador. The partnership launches with a campaign shot in Seoul by photographer Dorothea Sing Zhang, intended to highlight the “experimentation and versatility of authentic expression” while reflecting a celebration of technical excellence for both partners.
Technical Specifications of the Headphone (1) Pro
The campaign serves as the debut for the Headphone (1) Pro, which Nothing describes as its most advanced audio product to date. The device features a triple-driver architecture, combining a 40-mm bass dynamic driver, a precision dynamic driver, and a treble xMEMS driver. This setup allows for a frequency response range of 20Hz-40kHz. To ensure sound accuracy, engineers at Metropolis Studios collaborated on the device’s tuning, incorporating a flat equalizer switch designed for producers and creators seeking a neutral sound profile.
Design and Noise Cancellation Features
The Headphone (1) Pro is constructed from a blend of aluminum and titanium to reduce weight while maintaining a premium aesthetic. The hardware includes a 10-mic system that powers real-time adaptive active noise cancellation, specifically calibrated to filter out environmental noise such as traffic and wind. The device offers up to 68 hours of battery life on a single charge.
Comparing Marketing Strategies: V and Charli xcx
Nothing’s appointment of V follows the company’s previous partnership with Charli xcx, who joined the brand as both an investor and global ambassador earlier this year. Charli xcx’s campaign for the Headphone (a) saw significant market traction; reports indicate the $199 headphones sold out across the U.K. and Western Europe within 48 hours of launch.
Market Availability and Pricing
The Headphone (1) Pro is priced at $399. The product is scheduled for market release on September 29, 2026. Consumers will be able to purchase the headphones through the official nothing.tech website, Amazon, and across Best Buy’s North American retail locations.
Perspectives on the Partnership
In a formal statement regarding the collaboration, V noted that the design of the new headphones aligns with his own focus on creative expression. Nothing co-founder and CEO Carl Pei stated that the decision to work with V stemmed from the artist’s tendency to avoid tried-and-tested formulas in favor of fearless experimentation. Pei added that the goal was to provide listeners with more freedom and flexibility in their daily audio habits.
Common Questions About the Nothing and V Collaboration
When will the Headphone (1) Pro be available for purchase?
The headphones are scheduled to hit the market on September 29, 2026.
What is the retail price of the Headphone (1) Pro?
The product will retail for $399.
Who is responsible for the photography in the V campaign?
The campaign was shot in Seoul by photographer Dorothea Sing Zhang.
Which audio engineers assisted with the sound tuning?
The headphones were tuned in collaboration with engineers at Metropolis Studios.
Keep reading