By Design: Amanda Kramer on Her Sundance Film & Avoiding Cliché

The Surreal Rise of Body-Swap Narratives and Object-Focused Storytelling

Amanda Kramer’s By Design, a film that premiered at the 2025 Sundance Film Festival and released in theaters February 13, 2026, isn’t just another drama. It’s a striking example of a growing trend in storytelling: the exploration of identity through unexpected vessels, and a literalization of female objectification. The premise – a woman swapping bodies with a chair – might sound outlandish, but it taps into a deeper cultural conversation about desire, envy, and the search for self.

Beyond the Body Swap: A Reflection of Modern Disconnect

The body-swap trope isn’t new, but its resurgence, and particularly its application to unconventional objects, signals a shift. Traditionally, these narratives focused on understanding another person’s life. Now, filmmakers are using the device to examine our relationship with the inanimate. Kramer herself cites “the implicit and limiting morality of body swap movies” as a key inspiration. This suggests a dissatisfaction with conventional explorations of empathy and a desire to push boundaries.

This trend reflects a broader societal disconnect. As technology increasingly mediates our experiences, and as feelings of isolation become more prevalent, stories that challenge our perceptions of reality and self resonate more deeply. By Design, according to reviews, doesn’t shy away from this discomfort, presenting a “thoughtful nightmare” that explores these themes.

The Allure of the Object: Desire and the Gaze

The film’s central conceit – a woman desiring to *be* a chair – is particularly intriguing. Kramer’s inspiration from “gorgeous chairs” highlights the power of aesthetics and the way objects can embody desire. The narrative asks: what if a woman were appreciated as much as a beautifully crafted piece of furniture? This directly confronts the issue of female objectification, turning it into a surreal, thought-provoking scenario.

This isn’t simply about visual appeal. Objects often represent stability, permanence, and a sense of control – qualities that can be elusive in human relationships. The desire to inhabit an object could be interpreted as a longing for these qualities, a desire to escape the complexities and vulnerabilities of being human.

A Director’s Vision: Radical Collaboration and Artistic Synergy

Amanda Kramer’s approach to filmmaking is as unconventional as her subject matter. Her casting of Juliette Lewis, after simply offering her the role of a character with minimal dialogue, exemplifies a willingness to trust her actors and embrace spontaneity. This “total synergy,” as Kramer describes it, extends to her collaboration with choreographer Sigrid Lauren, where dance sequences became a focal point of the film’s magic.

Kramer’s willingness to embrace unconventional collaborators and artistic approaches suggests a broader trend in independent filmmaking: a move away from formulaic storytelling and towards more experimental, visually driven narratives.

Sundance as a Launchpad for the Avant-Garde

The Sundance Film Festival has long been a champion of independent and experimental cinema. By Design’s premiere at Sundance underscores the festival’s role in showcasing films that challenge conventional norms. Kramer herself cites Trust, Paris is Burning, The Brother from Another Planet, and Wild Tigers I Have Known as favorite films from the festival, demonstrating a clear lineage of boundary-pushing storytelling.

This suggests that Sundance will continue to be a vital platform for filmmakers who are willing to take risks and explore unconventional themes.

Frequently Asked Questions

What is By Design about?

By Design is a drama film where a woman swaps bodies with a chair, exploring themes of female objectification, desire, and identity.

Who directed By Design?

Amanda Kramer wrote and directed By Design.

When was By Design released?

By Design was released in theaters on February 13, 2026.

What inspired Amanda Kramer to build By Design?

Gorgeous chairs, the limitations of the body-swap genre, and the concept of jealous women were key inspirations.

Did you realize? Amanda Kramer would rather be teaching high school theater than filmmaking.

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