Ronaldo Caiado, a presidential pre-candidate representing the PSD, officially announced Gilberto Kassab as his running mate on Wednesday (1). The formalization took place at the PSD headquarters in Brasília, marking the launch of their pre-candidacies for the upcoming national election.
The selection of Kassab, who served as part of the secretariat of the governor of São Paulo, Tarcísio de Freitas, establishes a “pure ticket” for the PSD. According to party discourse, the move is intended to prioritize administrative reform and improvements to the health and education systems.
Strategic Context and Political Positioning
The decision to run with a single-party ticket arrives as other major political forces continue to finalize their own internal structures. While Caiado and Luiz Inácio Lula da Silva (PT) have now both identified their running mates, other potential candidates—including Romeu Zema (Novo), Renan Santos (Missão), and Flávio—have yet to announce their companions for the ballot.
Caiado, who currently polls between 2% and 3%, framed his candidacy as the option that would aglutinate independent voters. During the announcement, he dismissed questions regarding internal tensions within the Bolsonaro family, including reports of friction between Michelle Bolsonaro and Flávio. “I am not going to discuss personal family matters,” Caiado stated. “I am going to fight for what interests Brazil.”
Caiado stated that the party is going to a convention on the 26th and has the obligation to present a complete ticket, declaring that they are the first in Brazil to present a finished ticket.
Implications for the Right-Wing Electorate
Kassab, president of the PSD, is considered an excellent political articulator. Historically, Kassab had advocated for Tarcísio de Freitas to serve as the designated candidate for the right to challenge Lula. Following the decision of the Bolsonaro family to pursue a different path, the PSD moved to field its own candidate.
The formation of a “pure ticket” by the PSD suggests a strategic pivot to consolidate party identity. By positioning himself as the candidate for “independent” voters, Caiado is attempting to carve out a lane that remains distinct from the political baggage currently surrounding the PL and the Bolsonaro family.
What Happens Next
The campaign is now looking toward the party convention on the 26th, where the ticket will be formally ratified. Observers will be watching to see if the early announcement of a running mate provides the momentum necessary to move Caiado beyond his current polling range of 2% to 3%. Meanwhile, the political field remains fluid as other candidates finalize their own vice-presidential choices.

Frequently Asked Questions
Who is Ronaldo Caiado’s vice-presidential candidate?
Gilberto Kassab, the president of the PSD, was announced as the vice-presidential candidate on Wednesday (1).
What is the status of the PSD ticket?
The PSD is running a “pure ticket,” meaning both the presidential and vice-presidential candidates belong to the same party.
How did Caiado respond to questions regarding the Bolsonaro family?
Caiado declined to comment on the internal affairs or personal relationships within the Bolsonaro family, stating that he intends to focus his campaign on issues he considers to be in the interest of Brazil.
How will the presence of a “pure ticket” influence the broader electoral strategy for the upcoming presidential race?
