Juventus CEO and General Manager Giovanni Carnevali has officially signaled a shift toward financial realism in the club’s transfer market strategy. Speaking at the 28th edition of the “Sport e non solo” Premio nazionale Sportilia, Carnevali confirmed that while the club is actively evaluating potential signings, the current market landscape—defined by inflated valuations—requires a disciplined, patient approach to squad reconstruction.
Carnevali’s Financial Realism and Transfer Philosophy
The Juventus leadership has adopted a cautious stance as the summer training camp approaches. According to Carnevali, the club is avoiding market “frenzy,” choosing instead to prioritize long-term sustainability over quick, expensive acquisitions. “We have various negotiations underway, but we must reflect and do things without being caught up in the rush,” Carnevali stated. He emphasized that the current market presents inflated figures, necessitating a more pragmatic approach to the club’s economic reality.
Evaluating the Goalkeeper Market
Addressing speculation regarding the goalkeeper position, Carnevali clarified that the club’s search is not limited to a binary choice between Martinez and Vicario. “There are others,” he noted, highlighting the need for broader evaluations. The club is monitoring various international performances, including those at the World Cup, to ensure they identify the right profile for their long-term project.
Addressing Vlahovic and High-Profile Rumors
Addressing reports concerning Dusan Vlahovic, Carnevali was direct: “I have never had any meetings with him, so talking about an open or closed door is useless.” He added that while the club remains open to listening to potential opportunities that align with their strategy, there is no ongoing negotiation.
Furthermore, Carnevali dismissed rumors linking Juventus to high-cost players like Kessié, Theo Hernandez, and Brahim Diaz, despite the arrival of Massara as head of the technical area. “There is nothing true in that,” Carnevali said. “If we analyze the costs, we see that they cannot be part of the construction of this company at this moment.”
Did You Know?
The appointment of Massara as head of the technical area marks a significant structural change for Juventus. While his past work at AC Milan involved high-profile signings, the current mandate at Juventus is strictly tethered to a realistic economic framework, as confirmed by the club’s leadership.
Frequently Asked Questions
- Is Juventus actively pursuing Theo Hernandez or Brahim Diaz? No. Carnevali has explicitly denied these rumors, citing the prohibitive costs of such players relative to the club’s current financial reconstruction.
- Who is the primary target for the goalkeeper position? The club is evaluating multiple options, including Martinez and others, rather than focusing on a single target.
- What is the main driver behind Juventus’s current transfer policy? Economic realism and a desire to avoid market frenzy, according to CEO Giovanni Carnevali.
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