Des Moines on the Rise: Navigating the Future of Events and Tourism
Des Moines, Iowa, is rapidly becoming a sought-after destination for events, meetings, and tourism. However, maintaining this momentum requires strategic planning and investment, particularly as competition from other cities intensifies. Catch Des Moines, the region’s convention and visitors bureau, is at the forefront of these efforts, facing both opportunities and challenges in securing the future of the local tourism economy.
The Economic Impact of Events
The impact of events on a local economy is substantial. Catch Des Moines highlights that events drive spending at local businesses – stores, attractions, hotels, and restaurants – directly supporting jobs and contributing to the city’s vibrancy. Securing these events isn’t simply about prestige; it’s about economic growth.
Funding Challenges and the Competitive Landscape
A significant challenge facing Catch Des Moines is securing adequate funding to compete with other destinations. The organization currently spends between $1 million and $1.5 million annually on bid incentives, covering costs like convention center rentals, tournament field fees, and sponsorships. Many competing cities are increasing their investment in event attraction, creating a more competitive environment.
This competition isn’t new, but the increasing emphasis on events by other destinations necessitates a proactive approach to funding. Catch Des Moines is actively working with state tourism partners to explore options like Tourism Improvement Districts (TIDs).
Tourism Improvement Districts: A Potential Solution
TIDs offer a stable funding source for tourism promotion and development. These districts allow lodging businesses to assess a fee on hotel stays, with the revenue reinvested into tourism initiatives. Critically, TIDs are designed, governed, and supported by the lodging industry itself, offering a degree of protection from future government-level changes.
Looking Ahead: A Packed Event Calendar
Despite funding challenges, Des Moines has a robust event calendar for the next few years. Upcoming events include the AAU Junior Olympic Games, the National Mock Trial Tournament, the International Women’s Conference, Granny Basketball, the Women of the Evangelical Lutheran Church Conference, the Farm Progress Show, and the US Youth Soccer Region II President’s Cup. Looking further ahead, the 2027 Iowa Airshow, featuring the Blue Angels, is a major draw.
Infrastructure Investment Fuels Growth
Beyond securing events, investment in infrastructure is playing a crucial role in Des Moines’ growth as a destination. The expansion of the Des Moines International Airport is expected to significantly increase the city’s capacity to host meetings and events. Historically, limited airlift has resulted in lost business opportunities, and the airport expansion directly addresses this issue by adding seats and accommodating larger planes.
What’s Driving the Demand for Mid-Sized City Destinations?
Des Moines’ success is part of a broader trend: the increasing appeal of mid-sized cities as event destinations. Several factors contribute to this:
- Cost-Effectiveness: Mid-sized cities often offer more competitive pricing for venues, accommodations, and services compared to major metropolitan areas.
- Accessibility: Many mid-sized cities have accessible airports and transportation infrastructure.
- Unique Experiences: These cities often offer authentic, local experiences that appeal to event attendees.
- Manageability: Mid-sized cities are often easier to navigate and offer a more manageable environment for large events.
Pro Tip:
When planning an event, consider the total cost of ownership, including transportation, accommodation, venue rental, and ancillary expenses. Mid-sized cities can often deliver significant savings without compromising on quality.
FAQ
What is Catch Des Moines?
Catch Des Moines is the Greater Des Moines Convention & Visitors Bureau and the Des Moines Area Sports Commission, working to market the region as a visitor destination.
Where is Catch Des Moines located?
Catch Des Moines is located at 400 Locust Street, Suite 265, Des Moines, IA 50309.
What is a Tourism Improvement District (TID)?
A TID is a district where lodging businesses assess a fee on hotel stays, with the revenue reinvested into tourism promotion and development.
How can I contact Catch Des Moines?
You can reach Catch Des Moines at (515) 286-4960 or visit their website at www.catchdesmoines.com.
Who are some key contacts at Catch Des Moines?
Tiffany Conrad (Sales Manager), Greg Edwards, Trina Flack, Laura McNichols (Director of Administration), Mary Ann Moore (Sales Coordinator), Jenna Schaeffer, Tessa Simons (Partner Sales Manager), Claire Stickland (Social Media Coordinator), and Alex Wilson (Communications & PR Manager).
Stay informed about the latest developments in Des Moines’ tourism industry by visiting Catch Des Moines’ website. What events are you most excited to see come to Des Moines? Share your thoughts in the comments below!
Worth a look