Solocal+ Appoints Chloé Six to Drive Business Strategy and Sales in Local Communication
Solocal+, a company focused on providing businesses with a comprehensive data-driven solution for local communication, has appointed Chloé Six as its Director of Business Strategy & Sales. This move signals a strategic push to expand the company’s reach and capitalize on the growing demand for effective local marketing.
The Rise of AI-Powered Local Communication
Solocal+ was established following a July 2024 acquisition, aiming to address a critical market need: effective local communication. The company leverages artificial intelligence, proprietary data, media assets and a strong territorial presence to help businesses enhance their local visibility, marketing performance, and drive foot traffic.
Chloé Six’s Experience and Vision
Chloé Six brings over fifteen years of experience in digital marketing and communication, having worked with both AdTech startups and international groups like AdUX, Rocket Fuel, Media Figaro, Gamned, and Biggie Group. Her background includes contributing to the transformation and expansion of innovative companies in rapidly evolving markets. Described as a “manager commerciale passionnée par la performance collective,” Six has a proven track record of building high-performing teams and implementing ambitious action plans.
Focus on Data and Partnerships
In her modern role, Six will be responsible for developing revenue among existing solocal+ clients and expanding the customer portfolio to include advertisers, agencies, public sector organizations, and networks. A key focus will be structuring the company’s sales and marketing processes and forging strategic partnerships to enrich the ecosystem and accelerate growth. Solocal+’s unique offering is built on B2B and B2C local data.
Leadership Perspective: Maximizing Early Success
Maxime Duclaux, Director General of solocal+, emphasized the importance of Six’s appointment. He stated that her expertise in the advertising market, combined with her skills in growth management, team leadership, and commercial vision, will be instrumental in successfully executing the company’s ambitious growth strategy. The company currently has a team of around thirty collaborators.
The Evolving Landscape of Local Search and AI Assistants
The appointment of Chloé Six comes at a time when the role of AI-powered conversational assistants is rapidly changing how consumers create purchasing decisions. Recent studies, including one presented at the Forward Data Conference Paris 2024, highlight the increasing influence of these assistants. This research, conducted by Toluna x STLAR in June 2025, examined usage patterns, consumer profiles, and the impact of AI assistants on the buyer journey.
The study also explored the shift from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization), emphasizing the need for businesses to adapt their strategies to the new AI-driven search landscape. The benchmark of GEO solutions is regularly updated to reflect the evolving consumer behavior.
What is Generative Engine Optimization (GEO)?
GEO represents a fundamental shift in how businesses approach search visibility. Instead of solely focusing on keyword rankings, GEO leverages AI to create dynamic, personalized content that directly addresses user intent. This approach is particularly effective in local search, where consumers are often looking for specific products or services in their immediate vicinity.
The Impact of AI Assistants on Local Businesses
AI assistants are becoming increasingly sophisticated in understanding and responding to local search queries. This presents both opportunities and challenges for businesses. Those who can effectively optimize their online presence for GEO are likely to witness increased visibility and customer engagement.
FAQ
What is solocal+?
Solocal+ is a company offering a comprehensive data-driven solution for local communication, leveraging AI and proprietary data.
What is Chloé Six’s role at solocal+?
Chloé Six is the Director of Business Strategy & Sales, responsible for driving revenue growth and developing strategic partnerships.
What is GEO?
GEO (Generative Engine Optimization) is an approach to search optimization that leverages AI to create dynamic, personalized content.
What was the key finding of the Toluna x STLAR study?
The study highlighted the growing influence of AI conversational assistants on consumer purchasing decisions.
Who is Alain Lévy?
Alain Lévy is the President of solocal+.
Pro Tip
Don’t underestimate the power of local data. Ensure your business listings are accurate and consistent across all online platforms. What we have is a foundational element of any successful local marketing strategy.
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