The AEW Effect: How Competition Drives Industry-Wide Growth
Chris Jericho’s move from WWE to All Elite Wrestling (AEW) in 2019 had a ripple effect, mirroring the impact ice hockey legend Bobby Hull had when he jumped to the World Hockey Association (WHA). Jericho likened his transition to Hull’s, noting that Hull’s move led to raises for all NHL players. Similarly, Jericho believes his departure from WWE prompted pay increases across the board.
He pointed out that, prior to his move, guaranteed million-dollar contracts were uncommon in WWE. His arrival in AEW, yet, changed that, with wrestlers beginning to earn above that threshold for the first time. This shift, according to Jericho, fundamentally altered the financial landscape of professional wrestling.
From Monopoly to Competition: A Familiar Pattern
Jericho highlighted a recurring pattern in wrestling history: competition breeds improvement. He drew parallels between the WWE-AEW rivalry and the previous WWE-WCW rivalry, suggesting that both periods of competition ultimately benefited the industry as a whole. He criticized the previous wrestling monopoly that existed after the acquisition of WCW.
Initial Doubts and the Keys to Success
Initially, Jericho admitted he doubted AEW’s potential for success, having seen similar ventures fail in the past. However, he identified three crucial elements for a new wrestling promotion: substantial financial backing, a pipeline of new talent and a strong television deal. He believed Tony Khan possessed all three.
Jericho emphasized the importance of building a roster beyond a single star. He focused on elevating talent like Cody Rhodes, Kenny Omega, Adam Page, Darby Allin, Scorpio Sky, and Jungle Boy. The formation of the Inner Circle, with members like Sammy Guevara, Ortiz, Santana, and Jake Hager, further distributed the spotlight and fostered a sense of collective growth.
The Future of Wrestling: A Multi-Brand Landscape?
The success of AEW demonstrates the viability of a multi-brand wrestling landscape. Whereas WWE remains the dominant force, AEW has proven there is a significant audience for alternative wrestling programming. This competition is likely to continue driving innovation and providing more opportunities for wrestlers.
The industry may see further fragmentation, with niche promotions catering to specific wrestling styles or demographics. The key to success for these promotions will be identifying underserved audiences and delivering a unique product.
FAQ
- What impact did Chris Jericho have on AEW? He was one of the first major signings and the inaugural AEW World Champion, significantly boosting the promotion’s visibility and financial standing.
- How did Jericho’s move to AEW affect WWE? Jericho believes his departure prompted WWE to increase wrestler salaries to retain talent.
- What three things does Jericho believe are necessary for a successful wrestling promotion? Plenty of money, new talent, and a strong TV deal.
Explore more about the evolving world of professional wrestling and the dynamics between major promotions.
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