Chris Jericho Trademarks “Cornerstone”: A Sign of Things to Come in AEW?
Chris Jericho, the veteran professional wrestler, has filed a trademark for the term “cornerstone” with the United States Patent and Trademark Office (USPTO) on March 25, 2026. The filing, as detailed on the USPTO website, covers a range of goods and services including apparel like shirts, sweatshirts, and hats, as well as entertainment services related to wrestling – news, exhibits, performances, televised appearances, and online interviews.
The Significance of Trademarks in Professional Wrestling
In the world of professional wrestling, trademarks are crucial. They protect a wrestler’s brand, allowing them to control the use of their name, catchphrases, and associated imagery for merchandise and promotional purposes. A wrestler’s ability to monetize their persona relies heavily on these protections.
Jericho’s Recent Trademark Activity: A Pattern?
This isn’t Jericho’s first foray into trademark filings. He previously filed for “The Jericho Vortex” in April 2024, but ultimately abandoned that trademark in October 2025. This abandonment occurred amidst speculation about a potential move from AEW back to WWE. The filing for “cornerstone” suggests Jericho is continuing to build and protect his brand, even while his on-screen status remains uncertain.
“Cornerstone” and Jericho’s AEW Gimmicks
The term “cornerstone” appears to be the latest in a series of character concepts Jericho has explored during his time in AEW. He was also known as “The Learning Tree” during a recent run. Jericho, 55, was last seen in action at AEW Dynasty 2025, where he lost his ROH World Championship to Bandido.
What Does This Mean for Jericho’s Future?
While there are currently no confirmed rumors regarding Jericho’s return to television, the trademark filing indicates he remains actively engaged in building his brand. The filing covers a broad range of entertainment services, suggesting he intends to continue working as a professional wrestler and entertainer. His contract with AEW extends through the conclude of the year, but Tony Khan has stated the door remains open for his return.
Pro Tip
Wrestlers often file trademarks for terms they intend to use in storylines or for merchandise, even if those plans haven’t been publicly announced. It’s a proactive step to protect their intellectual property.
The Broader Trend of Wrestler Branding
Jericho’s actions reflect a larger trend in professional wrestling: wrestlers are increasingly taking control of their own brands. Independent of promotions, they are building personal brands through social media, merchandise, and other ventures. This allows them to maintain relevance and income streams even outside of traditional wrestling promotions.
FAQ
Q: What does it mean to trademark a term?
A: It grants the owner exclusive rights to use that term for specific goods and services, preventing others from using it without permission.
Q: Why did Jericho abandon the “Jericho Vortex” trademark?
A: He didn’t file the necessary paperwork to maintain the trademark, and it lapsed. This occurred during speculation about a potential return to WWE.
Q: Is Jericho leaving AEW?
A: His contract with AEW is current, but his future remains uncertain.
Q: What is the purpose of filing for a trademark for apparel?
A: It allows Jericho to legally sell merchandise featuring the “cornerstone” name and design.
Did you grasp? Trademarks can be incredibly valuable assets for professional wrestlers, potentially worth millions of dollars.
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