The Dallas Cowboys are expected to apply the franchise tag to wide receiver George Pickens as they attempt to negotiate a long-term contract, according to a person with knowledge of the club’s thinking.
As of February 8, 2026, the Cowboys and Pickens’ representatives have not yet discussed a new contract or the potential use of the franchise tag. Pickens’ agents typically engage in these conversations with teams at the NFL Scouting Combine and that is anticipated to be the case this year.
What is the Franchise Tag?
Teams can designate players with the franchise tag between February 17 and March 3. If Pickens receives the tag, he would have until July 15 to reach a contract extension with the Cowboys; otherwise, he would play the 2026 season under a one-year contract with the team.
Cowboys owner Jerry Jones has indicated a desire to retain Pickens. The franchise tag would allow the team to maintain exclusive negotiating rights with the receiver whereas continuing discussions about a long-term agreement.
Jones stated he isn’t more concerned about potentially using the franchise tag on Pickens than on any other player, adding, “Obviously, if you franchise somebody, they’re not getting exactly where they want to be. That’s the way that works.”
The projected franchise tag value for wide receivers is a one-year contract worth over $28 million. Pickens’ market value, following a career season, is estimated to exceed $30 million annually, according to Spotrac.
Pickens acknowledged he was unsure how he would react to receiving the franchise tag, stating, “It would be my first time. I wouldn’t really know how to react.”
Frequently Asked Questions
When can the Cowboys officially place the franchise tag on George Pickens?
Teams can place the franchise tag on players between February 17 and March 3.
What happens if Pickens and the Cowboys don’t agree to an extension after the franchise tag is applied?
Pickens would be limited to a one-year contract with the Cowboys.
What did Jerry Jones say about potentially using the franchise tag on Pickens?
Jones said he wasn’t more concerned about using the franchise tag on Pickens than on any other player.
As the Cowboys navigate these negotiations, will they be able to reach a long-term agreement with their newly acquired wide receiver?
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