The Brands Community has launched the third edition of the Programa CRESCER, an executive training course focused on leadership and business growth, running from September 18 to November 27. The program differentiates itself by moving classroom sessions into the “factory floors” of companies, allowing participants to observe operational realities alongside strategic mentorship from industry leaders.
How Immersive Learning Shapes Executive Leadership
Modern executive education is shifting away from traditional lecture-based models toward immersive, on-site experiences. According to the Brands Community, the Programa CRESCER utilizes a “factory floor” approach. By physically visiting sites like Delta Cafés, Modelo/Continente, and Lipor, executives gain a view of the reality of organizations.
Who Are the New Mentors Leading the Program?
For this third edition, the program has expanded its faculty. The Brands Community reports that the new teaching body includes Rui Miguel Nabeiro, CEO of the Grupo Delta Cafés, and Tiago Ferreira, Responsável de Comunicação Externa e Relações Institucionais of the same group. Additionally, José Fortunato, an administrator at MC, has joined the faculty.
Which Companies Host the Immersive Sessions?
The curriculum integrates site visits to provide a perspective on business transformation. Participants will have the opportunity to visit several organizations:
- Delta Cafés
- Modelo/Continente
- Lipor
- Casa Mendes Gonçalves & Love Tiles
What Are the Emerging Trends in Executive Development?
The core objective of the Programa CRESCER is to provide an experience on leadership, innovation, and business growth. As noted by the organizers, the program focuses on facilitating direct contact between participants and CEOs, managers, and business leaders, who share real experiences, strategic vision, and perspectives on current market challenges.
Frequently Asked Questions
Who is the target audience for this program?
The program is designed for professionals seeking to develop leadership, management, and business growth competencies.
How does the program differ from traditional MBAs?
The course emphasizes immersive learning and direct interaction with CEOs, managers, and business leaders.
What is the duration of the current edition?
The third edition runs from September 18 to November 27.
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