Bloober Team has reached the break-even point for Cronos: The New Dawn nine months after its release, according to CEO Piotr Babieno. The Polish studio has fully recovered the project’s costs, meaning all future revenue from the title now counts as profit. The studio plans to expand the brand with the upcoming Cronos: Lazarus expansion, positioning the horror title as a central intellectual property in its portfolio.
How did Cronos achieve profitability in nine months?
The financial milestone was driven by a positive reception from both critics and players. According to Piotr Babieno, reaching the break-even point in nine months represents a success, particularly given the project’s large scale. In an industry where establishing new intellectual property (IP) has become increasingly difficult, Bloober Team has managed to lay the foundations for what has the potential to become one of the key properties in its portfolio.
What role will the Lazarus expansion play in future revenue?
Bloober Team expects the Cronos: Lazarus expansion to push sales further. Babieno confirmed that the expansion is scheduled for release during the autumn across PC, PlayStation 5, Xbox Series X|S, and Nintendo Switch 2. This debut is expected to have a positive impact on future sales of Cronos: The New Dawn.
Why is building new IP harder today?
The current gaming market is one of the most difficult in existence, and building new IP is much more complicated than it was a few years ago, according to Bloober Team. In this complex context, the studio has managed to lay the foundations for something that has the potential to become one of the key intellectual properties in its portfolio.
Frequently Asked Questions
- Has Bloober Team made a profit on Cronos: The New Dawn? Yes. According to CEO Piotr Babieno, the game reached the break-even point nine months after launch, meaning any future revenue will translate into earnings for the Polish studio.
- When will the Lazarus expansion be released? The expansion is slated for release during the autumn.
- Which platforms will support the new expansion? It will be available on PC, PS5, Xbox Series X|S, and Nintendo Switch 2.
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