The surge in experimental Indian jewelry, highlighted by actor Tejasswi Prakash’s recent use of structured face chains, signals a permanent shift toward maximalist, gender-neutral accessories. According to Sukriti Banthia, founder of the Jaipur-based label Studio Live To Tell, this trend has moved beyond traditional bridal sets into everyday fashion, with high demand for “facelets,” shoulder duster earrings, and statement earcuffs.
How are designers redefining eyewear and face jewelry?
Modern designers are decoupling eyewear from the need for corrective lenses, transforming them into purely decorative “facelets.” Bhavya Ramesh, a pioneer in this space, began crafting silver sunglasses to prove that statement eyewear could be both wearable and commercially viable. According to Ramesh, these pieces have found a consistent following among both men and women. Sukriti Banthia adds that her brass-based, 18-carat gold-plated “eye candies” serve as a focal point for the face, functioning similarly to traditional sunglasses but designed exclusively for aesthetic impact.
Designers like Bhavya Ramesh and Sukriti Banthia are intentionally removing gender constraints from their collections, using male models in campaigns to demonstrate that jewelry is a form of art rather than a gendered accessory.
Why are hair accessories becoming the centerpiece of bridal and party looks?
Hair accessories now occupy a dedicated section on major jewelry websites because designers view the hair as 50% of an individual’s overall aesthetic. Harshita Gautam of the Delhi-based label Diaries of Nomad notes that the current market includes everything from bun cages and hair chains to traditional passas. Nikita Gupta, founder of Amama, reports that while hair accessories have been a staple of her brand since inception, the variety of formats—such as their signature “Venu” bun wraps—has expanded significantly as consumers become more adventurous with styling.
What is driving the shift toward sustainable and fabric-based jewelry?
Sustainability has become a primary driver for innovation in the jewelry sector, particularly regarding floral-inspired pieces. Harshita Gautam of Diaries of Nomad transitioned to handwoven fabric accessories as a way to utilize production waste, creating long-lasting, luxury-feel alternatives to fresh flowers. According to Gautam, these fabric-based parandis and shoe charms offer a more durable, pocket-friendly option for events. Ishita Gupta of Vaidaan notes that shells have also emerged as a dominant material for brides, particularly for haldi and mehendi ceremonies, because they provide a lightweight, playful alternative to heavy metal ornaments.
Are traditional hand harnesses evolving for modern wear?
The hathphool, or hand harness, is shedding its reputation as an exclusively traditional piece to become a versatile, contemporary accessory. Brands are now experimenting with materials ranging from patra-work silver to chunky shells and pearls. According to Harshita Gautam, the appeal of the haathphool lies in its cross-cultural adaptability, noting that it shares aesthetic similarities with Western floral corsages. Designers like Sukriti Banthia emphasize that these pieces are now crafted with the same level of intricate detail as fine jewelry, but at a price point accessible for cocktail parties and festive wear.
When styling modern hair accessories like maathapattis or bun cages, match the material to your outfit’s hardware—gold-plated pieces pair best with warm-toned fabrics, while silver or shell-based designs offer a modern edge for lighter, daytime looks.
Frequently Asked Questions
- Are face chains and hair accessories only for weddings? No. Brands like Studio Live To Tell and Amama are increasingly marketing these pieces for parties and everyday wear to encourage constant experimentation.
- Can men wear these statement jewelry pieces? Yes. Designers such as Bhavya Ramesh explicitly state that they do not assign gender to their jewelry, and many labels now feature male models in their campaigns.
- Why are fabric-based accessories gaining popularity? According to Diaries of Nomad, they are more sustainable, durable than fresh flowers, and offer a luxurious feel at a lower price point.
- What is a ‘Venu’? It is a brass chain or string adorned with floral elements designed to be wrapped around a bun, popularized by the brand Amama.
Have you experimented with face chains or modern hair accessories in your wardrobe? Share your favorite styling tips in the comments below or subscribe to our newsletter for more insights on emerging fashion trends.
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