MultiChoice has launched two new Novelas+ channels in English and Portuguese for DStv and GOtv subscribers, effective July 1. These channels provide a dedicated platform for telenovelas sourced from Latin America, the United States, Portugal, and Turkey. According to the company, the expansion aims to meet a rising demand for emotionally driven drama series among Nigerian viewers.
Why is MultiChoice expanding its telenovela lineup?
MultiChoice is diversifying its content strategy to align with audience preferences for long-form, serialized drama. Atinuke Ngozi Babatunde, Executive Head of Content and West Africa Channels at MultiChoice Nigeria, stated that the company is responding to the “strong affinity” Nigerian viewers have for emotionally rich storytelling. By rebranding the successful French-speaking African channel, Novelas TV, into the new Novelas+ brand, the provider is scaling a proven model to reach English and Portuguese-speaking markets.
The original Novelas TV, which served as the template for this launch, currently holds the title of the most-watched television channel across French-speaking Africa.
What content can subscribers expect?
The programming schedule features four drama series airing daily from Monday to Friday, with new episodes released each weekday. The content focuses on themes of revenge, passion, and rivalry. According to reports from Leadership and Tribune, the lineup includes:
- Avenida Brasil: A Brazilian production starring Débora Falabella and Adriana Esteves.
- Be My Sunshine: A Turkish romantic comedy featuring Ayça Ayşin Turan and Alp Navruz.
- Sin and Roses: A Turkish drama starring Murat Yıldırım and Cemre Baysel.
- Doménica Montero: A 2025 remake of the Mexican classic starring Angelique Boyer.
How does this shift compare to recent channel changes?
The introduction of Novelas+ comes during a period of transition for the DStv and GOtv platforms. While the company is investing in new, curated drama channels, it has simultaneously reduced its total channel count. Legit.ng reports that MultiChoice discontinued 12 channels between January and August, including sports, news, and children’s programming. The most recent removal was PSB Kids (Channel 313). This contrast highlights a strategic pivot toward specific, high-engagement genres rather than maintaining a broad, general-entertainment broadcast model.
To ensure you don’t miss new episodes, use the DStv or GOtv electronic program guide (EPG) to set reminders for your favorite telenovelas, as new episodes air every weekday.
Frequently Asked Questions
Are the new Novelas+ channels available on all DStv packages?
MultiChoice has confirmed the channels are available on DStv and GOtv platforms, though specific package availability may vary based on your active subscription tier.
What languages are the new channels available in?
The newly launched channels are available in English and Portuguese to cater to diverse audiences across the region.
Will the removed channels return to the platform?
At the time of the announcement, MultiChoice had not provided any indication regarding the restoration of the 12 channels previously removed from the service.
Are you a fan of international dramas? Share your favorite telenovela tropes or titles in the comments below, or subscribe to our newsletter for the latest updates on broadcast entertainment trends.
d, without any additional comments or text.
[/gpt3]
