Dyson Ltd. introduced a $499 toothbrush named the CameraJet, according to reports from Fox Business and Bloomberg, combining artificial intelligence with a built-in macro camera to target gaps between teeth with precision mouthrinse jets. The device marks a high-priced expansion for a company best known for vacuum cleaners and hair care products.
Inside the $499 Dyson CameraJet Technology
The CameraJet uses a 100,000-pixel macro camera capable of analyzing 28 images per second, according to Fox Business reporting. Integrated artificial intelligence identifies gaps between teeth where plaque first forms and hardens. Once a gap is detected, the software triggers a targeted liquid jet within 100 milliseconds.
Unlike traditional water flossers that rely on a narrow stream, Dyson designed the system to emit a conical liquid jet. This approach aims to remove plaque effectively while operating at a lower pressure, according to the company. A 12.5-milliliter reservoir holds the mouthrinse, and an included dock can refill the tank in roughly three seconds.
App Integration and Plaque Removal Data
Users can connect the $499 device to the MyDyson app for live camera viewing, cleaning guidance, coverage maps, and feedback on brushing technique, according to Fox Business. Bloomberg noted that the toothbrush is available for preorder in blue and pink on Dyson’s website and in Dyson Demo Stores.
To address privacy concerns, Dyson stated that images are not stored or shared, and all image processing takes place directly on the device. Laboratory testing conducted by Dyson—using proxy plaque developed through research with the National University of Singapore—found the CameraJet removed nearly 70% more plaque in hard-to-reach areas than premium electric toothbrushes under certain test conditions, according to the company. Additionally, Dyson is developing low-foaming mouthrinse and SLS-free toothpaste specifically for the device.
Market Context for Smart Oral Care Gadgets
Smart toothbrushes are not entirely new to the market. Established companies such as Oral-B and Philips already offer models that pair with mobile apps to track coverage, brushing time, and pressure, according to Bloomberg reporting. However, Senior Commercial Manager Niamh Turney noted in an interview with Bloomberg that previous innovations focused mostly on digital features and brushing specs rather than major category breakthroughs.
Bloomberg reported that the product launch coincides with a broader consumer tech trend of embedding cameras into unconventional devices like pendants, glasses, and headphones. However, market adoption for camera-enabled toothbrushes remains uncertain. A study published last year cited by Bloomberg indicated that more than 85% of participants were unfamiliar with the smart toothbrush category.
Did you know? Privately held Dyson spent six years conducting research and development for the CameraJet before its launch, according to Bloomberg. The company’s previous personal care expansions include the $400 Supersonic handheld hair dryer launched in 2016, which eventually grew to account for 30% of Dyson’s US business by 2023.
Frequently Asked Questions
How much does the Dyson CameraJet cost?
The Dyson CameraJet is priced at $499, according to Fox Business and Bloomberg.
How does the camera work without compromising user privacy?
According to Dyson, the device processes all images on the unit itself, and images are never stored or shared.
What is the difference between the CameraJet and traditional water flossers?
While traditional water flossers use a narrow stream, the CameraJet employs a conical liquid jet designed to operate at lower pressure while targeting gaps identified by AI and a built-in macro camera, according to company statements reported by Fox Business.
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