The Global Gridiron: Will the NFL Actually Expand?
For years, the NFL has flirted with the idea of becoming a truly global league. While the International Series has successfully brought games to London, Munich, and São Paulo, the conversation is shifting from “where do we play games?” to “where do we put teams?”
The temptation is obvious. The league is already eyeing markets in Spain, France, and Abu Dhabi to grow its footprint [5]. However, the leap from hosting games to establishing permanent franchises is a precarious one.
Some analysts suggest a “litmus test” approach—moving a single team, such as the Jacksonville Jaguars, to Europe permanently. Given their deep ties to London, they are the most logical candidate for a hybrid schedule. But a massive jump—say, from 32 to 40 teams—could dilute the product.
Potential Expansion Hubs: North America vs. Europe
If the league decides to pull the trigger, the shortlist of cities is already forming. In North America, cities like Toronto, Vancouver, Portland, and St. Louis are frequently mentioned as high-value markets [1].

Across the Atlantic, the focus is on established sporting capitals. Four primary candidates have emerged as the “European Four”:
- London, England: The primary gateway for NFL in Europe.
- Berlin, Germany: A massive growth market with high fan engagement.
- Madrid, Spain: A strategic entry point into Southern Europe.
- Dublin, Ireland: A strong cultural link to the sport [3].
The risk, however, is the “talent dilution” effect. With only a finite number of starting-caliber quarterbacks in the world, adding eight new teams could lead to a noticeable drop in the quality of play, potentially hurting the league’s “bulletproof” brand.
The Rise of the “Swiss Army Knife” Athlete
Beyond geography, the NFL is seeing a tactical evolution in player roles. The traditional “positional” player is being challenged by the rise of the utility athlete—the “Swiss Army Knife” of the roster.
Take Taysom Hill as the gold standard. Hill isn’t just a quarterback or a tight end; he is a weapon used for rushing, receiving, and special teams. This versatility allows a coach to keep a smaller active roster while maintaining multiple tactical options.
However, there is a fine line between a versatile asset and a “gadget” player. For rookies entering the league, the path to making a roster often requires mastery of a primary position first. Being a “wobbly chess piece” can be a liability if you aren’t an elite talent at one specific role.
The Architect Era: Front Office as a Competitive Advantage
In the modern NFL, the game is often won in the front office long before the first snap is taken. We have entered the “Architect Era,” where executives like Howie Roseman are viewed not just as managers, but as strategic masterminds.
The ability to manipulate the salary cap, execute high-value trades, and identify undervalued talent has become a primary driver of success. The modern GM must be part accountant, part scout, and part psychologist.
This level of expertise is becoming so specialized that top-tier NFL executives are now seen as viable candidates for leadership roles in any major North American sport. The “Roseman Model”—aggressive cap management paired with a relentless pursuit of talent upgrades—is the blueprint for sustainable winning in a hard-cap league.
For more on how current rosters are shaping up, check out the latest [2] official schedule and depth charts.
Frequently Asked Questions
Will the NFL add more teams soon?
While there is significant talk about expanding to cities like London or Toronto, the league is currently prioritizing international games and expanding the regular season (potentially to 18 games) before committing to full expansion.
What is a “utility player” in football?
A utility player is an athlete capable of playing multiple positions—such as QB, TE, and FB—allowing the offense to change looks without substituting players.
Which European cities are most likely to get NFL teams?
London, Berlin, Madrid, and Dublin are the most frequently cited candidates due to their infrastructure and existing fan bases.
How does expansion affect the quality of the game?
Expansion can lead to a “talent drain,” where the pool of elite players (especially quarterbacks) is spread thinner across more teams, potentially lowering the overall quality of play.
Do you think the NFL should expand to 40 teams, or is the current 32-team format perfect? Would you support a team based in London or Toronto? Let us know in the comments below or subscribe to our newsletter for more deep dives into the future of the league!
