BMW will retain the “M3” badge for its upcoming high-performance electric vehicle, ending speculation that the automaker would adopt an “iM3” nomenclature. Frank van Meel, head of BMW M, confirmed to Bimmer Today that the brand’s performance flagship will keep its traditional name, maintaining continuity as the manufacturer transitions to the Neue Klasse electric platform.
The Strategy Behind the M3 Badge
According to Frank van Meel, the M3 designation has remained constant through previous technical evolutions, including the adoption of different engine architectures and the transition to all-wheel-drive systems.
Did you know?
The “Neue Klasse” platform is a purely electric platform.
Parallel Paths: Electric and Combustion
The upcoming electric M3 will be sold alongside a new generation of the traditional combustion-powered M3.
The next-generation combustion M3 is expected to undergo a significant modernization. While it will lean on the foundation of the current model, it will feature updated design elements and continue to utilize the signature inline-six engine.
Market Positioning and Performance
Frequently Asked Questions
Will the new electric M3 be called iM3?
No. Frank van Meel, head of BMW M, confirmed that the vehicle will be called the M3, consistent with the brand’s history of keeping the name regardless of engine type.
Is BMW discontinuing the gas-powered M3?
No. BMW plans to offer a new generation of the combustion-powered M3 alongside the electric version, featuring a modernized design and a traditional inline-six engine.
When will the next-generation M3 arrive?
BMW has scheduled the premiere of the new electric M3 for next year.
What is the Neue Klasse platform?
The Neue Klasse is a purely electric platform.
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