eMedia has launched Openview Stream, marking the debut of Africa’s first independent Free Ad-Supported Streaming Television (FAST) platform. According to the company, the service provides live television and streaming content across Kenya, Ghana, Rwanda, Zambia, Botswana, Namibia, and Mauritius. The platform leverages eMedia’s existing broadcast content and RunnTV’s streaming technology to reach audiences outside of traditional broadcasting.
The Shift Toward FAST Platforms in Africa
The launch of Openview Stream signals a strategic pivot for eMedia as it extends its entertainment ecosystem beyond traditional broadcasting. By utilizing the FAST model, the company offers viewers high-quality content without subscription fees. According to eMedia CEO Khalik Sherrif, the platform is designed to extend the reach of the established Openview brand into the digital streaming space, ensuring the company remains competitive as viewing habits across the continent shift.
Technology Partnerships and Market Expansion
The technical architecture behind Openview Stream is a result of a partnership with RunnTV, a firm specializing in OTT and FAST technology. Manish Sinha, Founder and CEO of RunnTV, noted that the collaboration focuses on creating a scalable infrastructure tailored specifically for African audiences. This partnership aims to combine local content expertise with specialized streaming tools to serve diverse regional markets. The current rollout covers seven countries, with eMedia confirming that a phased expansion strategy is in place to reach additional African territories in the coming months.
Strategic Value for Broadcasters and Advertisers
Openview Stream is positioned as more than a consumer-facing app; it serves as a digital distribution hub for content owners and advertisers. By aggregating African, regional, and international channels, the platform provides a centralized environment for brands to reach audiences. According to eMedia, the platform provides value for broadcasters, advertisers and content creators across Africa.
Frequently Asked Questions
Is Openview Stream a subscription-based service?
No, Openview Stream is a Free Ad-Supported Streaming Television (FAST) platform, meaning it is free for viewers to access without the need for a monthly subscription.
Which countries currently have access to the platform?
As of the launch, the service is available in Kenya, Ghana, Rwanda, Zambia, Botswana, Namibia, and Mauritius, with plans for further expansion across the continent.
Who developed the technology for Openview Stream?
The platform was developed by eMedia in strategic partnership with RunnTV, which provided the OTT and FAST technology infrastructure.
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