From ‘Emily in Paris’ to Holy Stays: The Rise of Convent Tourism
Forget five-star hotels. A surprising travel trend is gaining momentum: staying in convents and religious guesthouses. Sparked in part by a playful plotline in the Netflix hit Emily in Paris, this isn’t a new phenomenon, but it’s experiencing a significant resurgence. What was once a niche option for budget travelers and pilgrims is now attracting a wider audience seeking unique, affordable, and ethically conscious travel experiences.
The ‘Emily in Paris’ Effect & Beyond
The show’s depiction of a character finding affordable accommodation with nuns in Rome brought the concept to mainstream attention. However, the trend predates Emily Cooper’s adventures. Italy has long been a pioneer, boasting nearly 3,000 religious properties offering lodging. These case per ferie (“houses for holidays”) provide a compelling alternative to traditional hotels, particularly in popular tourist destinations like Rome, Florence, and Assisi. But the trend is spreading. Spain, Portugal, and even France are seeing increased interest in religious hospitality.
Why Choose a Convent? The Appeal for Modern Travelers
The benefits are multifaceted. Cost is a major draw – rooms are often significantly cheaper than comparable hotels. But it’s not just about saving money. Many travelers are drawn to the tranquility, the unique atmosphere, and the opportunity to support charitable causes. Renting out rooms helps congregations cover operating costs and fund their missions, often involving social work, education, and healthcare. A 2023 report by the Italian Association of Religious Hospitality (Associazione Ospitalità Religiosa Italiana) showed that 70% of revenue generated from guesthouses is directly reinvested into charitable projects.
Beyond Budget: Luxury and Modernization
The image of spartan, basic accommodation is quickly becoming outdated. Many convents are undergoing renovations, offering modern amenities like private bathrooms, Wi-Fi, and even air conditioning. Villa Angelina in Rome, run by the Sisters of the Company of Mary, Our Lady, is a prime example. Managed with hotel-like efficiency, it offers elegant rooms, 24-hour reception, and even aperitivo service. This shift reflects a proactive approach by religious orders to adapt to changing traveler expectations and remain financially sustainable.
The Ethical Travel Connection
The rise of convent tourism aligns with the growing demand for ethical and sustainable travel options. Travelers are increasingly seeking experiences that have a positive impact on local communities and minimize environmental footprint. Staying in a convent directly supports a charitable organization and often promotes a slower, more mindful approach to travel. According to a 2024 study by the Global Sustainable Tourism Council (GSTC), 67% of travelers consider sustainability factors when making travel plans.
Challenges and Future Trends
Despite the growing popularity, challenges remain. Marketing and online visibility can be limited for smaller convents. Language barriers can also be an issue. However, increased collaboration with online travel agencies (OTAs) and the development of multilingual websites are helping to address these challenges. Looking ahead, we can expect to see:
- Increased investment in renovations and amenities: Convents will continue to upgrade their facilities to attract a wider range of travelers.
- Expansion to new regions: The trend is likely to spread beyond Italy and Spain to other countries with strong religious traditions.
- Focus on experiential tourism: Convents may offer workshops, retreats, and cultural experiences to enhance the guest experience.
- Integration with pilgrimage routes: Convents along popular pilgrimage routes, such as the Camino de Santiago, will become increasingly popular stops for travelers.
The Role of Technology and Social Media
Social media platforms like Instagram and TikTok are playing a crucial role in promoting convent tourism. Travel influencers are sharing their experiences, showcasing the unique atmosphere and affordability of these accommodations. Online booking platforms are also making it easier for travelers to find and book convent stays. The hashtag #conventtravel is gaining traction, with thousands of posts showcasing experiences from around the world.
Frequently Asked Questions (FAQ)
- Are convents open to non-Catholics? Yes, most convents welcome guests of all faiths and backgrounds.
- Is there a dress code? Generally, no. However, modest attire is appreciated when visiting chapels or religious areas.
- Are there curfews? Some convents may have curfews, but many offer 24-hour access.
- What is the typical cost of a stay? Prices vary, but generally range from €50 to €150 per night, depending on the location and amenities.
- Do I need to participate in religious activities? No, participation is optional.
This trend represents a fascinating intersection of faith, travel, and sustainability. As travelers seek more authentic and meaningful experiences, the humble convent is poised to become an increasingly popular destination.
Ready to explore a different kind of stay? Share your thoughts on convent tourism in the comments below, or browse our other articles on sustainable travel and unique accommodations.