TikTok Under Fire: EU Accuses Platform of Addictive Design
The European Commission has leveled serious accusations against TikTok, alleging the platform is deliberately designed to be addictive. This move, stemming from a two-year investigation under the EU’s Digital Services Act (DSA), highlights growing global concerns about the impact of social media on user wellbeing, particularly among young people.
What Makes TikTok’s Design ‘Addictive’?
According to the Commission, TikTok’s addictive features include infinite scroll, autoplay, push notifications, and a highly personalized recommendation system. These elements work in concert to constantly reward users with new content, shifting their brains into “autopilot mode” and fueling a compulsive urge to preserve scrolling. The investigation found TikTok did not adequately assess how these features could harm users, including minors and vulnerable adults.
The EU’s concerns aren’t just theoretical. Regulators pointed to indicators of compulsive use that TikTok allegedly disregarded, such as the time minors spend on the app at night and the frequency with which users open it.
Current Safeguards Fall Short
Although TikTok offers screen-time management tools and parental controls, the Commission argues these measures are insufficient. Existing time management tools are reportedly “easy to dismiss” and offer limited friction, while parental controls require significant time and technical skill to implement effectively.
A Global Trend: Increased Scrutiny of Social Media
The EU’s action against TikTok isn’t isolated. Around the world, governments are grappling with the potential harms of social media, particularly for young people. Australia recently mandated deactivation of accounts belonging to users under 16, and the U.K. And Spain are considering similar measures. France, Denmark, Italy, and Norway have explored age-restriction measures, and 24 U.S. States have enacted age-verification laws.
This increased scrutiny follows a recent settlement in the U.S. Regarding a social media addiction lawsuit against TikTok, indicating a growing legal challenge to the platforms’ design practices.
What’s Next for TikTok and the Future of Social Media Design?
The Commission is demanding that TikTok fundamentally change its design, potentially disabling features like infinite scroll, implementing effective screen time breaks (including at night), and adapting its recommendation system. TikTok has denied the allegations, stating the Commission’s findings are “categorically false and entirely meritless.”
This case could set a precedent for how social media platforms are regulated globally. If the EU’s findings are upheld, other platforms may face similar pressure to redesign their services to prioritize user wellbeing over engagement.
The Rise of ‘Humane Tech’
The focus on addictive design is fueling a growing movement towards “humane tech” – technology designed to support human flourishing rather than exploit psychological vulnerabilities. This includes features like time well spent metrics, friction to discourage mindless scrolling, and greater user control over algorithms.
Frequently Asked Questions
- What is the Digital Services Act (DSA)?
- The DSA is a set of rules established by the European Union to regulate online platforms and protect users.
- What are the potential consequences for TikTok if found in breach of the DSA?
- TikTok could face fines of up to 6% of its global annual turnover.
- Are other social media platforms facing similar scrutiny?
- Yes, governments worldwide are increasingly examining the impact of social media on user wellbeing and considering regulations.
What are your thoughts on the addictive nature of social media? Share your experiences and opinions in the comments below!
Explore more: Read our article on the impact of screen time on mental health
