Latin American digital reading platform Skeelo has hired former Globo executive Carolina Iacia as its content director, leading original productions and coproductions, according to company announcements. Iacia brings 20 years of experience in the media and entertainment industry to her new role, having most recently served as head of format acquisition at Globo before departing the Brazilian media giant.
Expanding Literary Adaptation and Original Content
The addition of Iacia forms a core part of Skeelo’s strategy to expand its activity within the content and entertainment ecosystem, bringing books closer to diverse formats, experiences, and audiences according to company leadership. Her responsibilities include strengthening the platform’s relationship with the publishing market, developing content acquisition and performance strategies, and generating new intellectual property opportunities, which encompass original projects and coproductions with industry partners.
“I’m joining Skeelo highly motivated by the opportunity to work in an ecosystem that connects literature, technology and entertainment,” Iacia stated regarding her appointment. “Throughout my career, I’ve learned that good stories can find different paths and formats when we bring together the right people and build good businesses.”
Did you know? Founded in 2019, Skeelo was established with the goals of integrating reading into modern life and broadening book availability throughout Latin America.
Track Record in Content Acquisition and Adaptations
During her tenure at Globo, Iacia built a broad background encompassing production, programming, distribution, content acquisition, licensing, and the negotiation of intellectual property and literary adaptations. She held various strategic positions before rising to head of format acquisitions, live events, and literary adaptations.
Her past leadership includes acquiring the rights to works that sparked notable adaptations, such as:
- Territórios – Sob o domínio do crime on Globoplay, inspired by Rafael Soares’s book Milicianos.
- Amor perfeito, based on José María Sánchez-Silva’s Marcelino Pão e Vinho.
- Paraíso perdido, a telenovela inspired by Nelson Rodrigues’s work.
- Arrastados, an adaptation of Daniela Arbex’s book currently in development.
Aside from literary initiatives, her background in entertainment includes deal-making for major brands and high-profile happenings like Big Brother, The Voice, The Masked Singer, Rock in Rio, Lollapalooza, The Town, Todo Mundo no Rio, and the Rio de Janeiro and São Paulo carnivals. Prior to her time at Globo, she contributed to the Oi team during the launch of its pay TV operation, strengthening her expertise in content distribution and the telecommunications sector.
Scaling Digital Reading Ecosystems in Latin America
Skeelo currently operates as a prominent digital reading ecosystem in the region. Operating through its Skeelo and Skoob platforms, the company reports over 2.8 million monthly active users, 22 million downloads, and more than one billion minutes of reading.
“Carolina joins Skeelo at a time when we are expanding our presence in the content market and seeking new ways to connect books and readers,” said Rodrigo Meinberg, CEO of Skeelo. “Her experience brings together skills that will be very important for this next stage: knowledge of the publishing market, negotiation of intellectual property and a broad vision of how content can adopt new formats and reach different audiences.”
Frequently Asked Questions
What is Skeelo?
Skeelo is a Latin American digital reading platform launched in 2019 that aims to democratize access to books and integrate reading into contemporary life through its ecosystem.
What is Carolina Iacia’s new role at Skeelo?
Carolina Iacia serves as content director at Skeelo, leading original productions and coproductions.
What are the key statistics for Skeelo’s platforms?
According to company data, Skeelo and Skoob report over 2.8 million monthly active users, 22 million downloads, and more than one billion minutes of reading.
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