Prachakchai Hai Thong Kham, executive of the Hai Thong Kham label, has signed singer Farida to his agency following her appearance in the music video for “Kae Dai Kan” by Yuki Hai Thong Kham. Farida is currently recording her debut single, “Mia Thee Yae Ja Kho Pen Mae Thee Dee,” while pregnant.
How is Farida overcoming vocal criticism?
Prachakchai reports that Farida has successfully corrected her pitch and timing after intensive training. According to the label executive, public critics previously claimed Farida could not sing and that her voice was “very out of tune.” However, Prachakchai stated he felt “more relieved than the day DNA results were known” after seeing her record her vocals correctly and memorize the lyrics and melody.
The recording process involved a two-step phase. Farida first practiced her key and vocal form at the Hai Studio in Khlong 7 before moving to a professional recording studio in Sai Mai to lay down the final vocal tracks. Prachakchai noted that she stood and sang for an hour without resting.
Why is this a significant move for the Hai Thong Kham label?
Prachakchai is positioning Farida as a symbol of perseverance. He cited her determination to succeed for her unborn child as the primary driver for her work ethic. When asked about her goal in enduring sleepless nights and physical exhaustion, Farida told Prachakchai, “I’m doing it for my child.”
By signing an artist who faced public skepticism regarding her talent, Prachakchai is betting on a narrative of redemption and maternal strength. He explicitly stated that he does not regret the decision despite comments questioning why he would “mold” someone who was not naturally skilled at singing.
Comparison: Training vs. Final Result
| Phase | Initial Public Perception | Prachakchai’s Observation |
|---|---|---|
| Pre-Recording | “Voice is very out of tune” | Willing to practice and learn |
| Studio Session | “Cannot do it” | Correct key, memorized lyrics, high endurance |
What happens next for Farida?
The label is preparing for the official release of the debut single. The project aims to leverage the emotional hook of a mother singing for her child, contrasting her previous image with her new identity as a dedicated parent and professional artist. Prachakchai’s decision to personally supervise the recording sessions suggests a high level of investment in her vocal development.
Industry observers often look to music industry trends to see how “storytelling” and personal struggle can drive streaming numbers, a strategy Prachakchai is applying here by documenting Farida’s struggle and triumph in the studio.
FAQ
Who is the executive behind Farida’s new career?
Prachakchai Hai Thong Kham, the head of the Hai Thong Kham label.
What is the name of Farida’s first song?
The song is titled “Mia Thee Yae Ja Kho Pen Mae Thee Dee.”
Why was there criticism of Farida?
Critics and commenters claimed she was not a skilled singer and that her voice was frequently out of tune.
Where did the recording take place?
Initial training occurred at Hai Studio in Khlong 7, and final vocals were recorded at a studio in Sai Mai.
What do you think about the “effort over talent” approach in the music industry? Let us know in the comments below or subscribe to our newsletter for more updates on the Thai music scene.
