Fatal Model has formally submitted master sponsorship proposals worth R$ 100 million to Flamengo and R$ 120 million to Corinthians for one-year jersey deals, according to company statements provided to Lance!. The offers arrive as Brazilian clubs face sweeping commercial changes following a federal ban on sports betting companies announced by the government on Friday (25).
Master Sponsorship Proposals for Corinthians and Flamengo
Samuel Ongaratto, director of business at Fatal Model, confirmed in an exclusive interview with Lance! that the company sent the formal proposals on Sunday morning. The offers target the primary space on the team jerseys for both clubs, aiming to associate the brand with the two largest fanbases in Brazilian football.
“Oficializamos na manhã deste domingo propostas de patrocínios para Flamengo e Corinthians por meio da Fatal Model,” Ongaratto stated to Lance!, noting that the company has operated for 10 years and previously sponsored over 20 clubs nationwide.
The proposal for Corinthians does not interfere with an existing agreement. In June, Fatal Fans—a company belonging to the Grupo Fatal Model—signed a contract exceeding R$ 20 million with the club to display its brand on the shorts of the men’s team, alongside investments in the women’s football squad, basketball, and futsal teams.
Club Responses and Existing Commercial Agreements
Both clubs responded differently to the incoming approaches. Flamengo acknowledged receiving an email from the enterprise, though the club does not classify the communication as an official proposal.
Corinthians confirmed contact from the company without detailing the financial scope. The club emphasized that it maintains a valid contract with its current primary sponsor, Esportes da Sorte, which runs through December 2029.
Did you know? Fatal Model has previously invested in Brazilian sports, serving as a sponsor for clubs such as Vitória, Ponte Preta, Amazonas, Brusque, CRB, CSA, ASA, Penedense, Ipatinga, Patrocinense, Uberlândia, and Tombense through stadium advertising boards, television spots, and online campaigns.
Impact of the Federal Betting Ban on Brazilian Football
The timing of Fatal Model’s proposals coincides with a major regulatory shift. A Medida Provisória signed by President Luiz Inácio Lula da Silva on Friday (25) prohibits the operation, intermediation, and advertising of betting companies in Brazil, directly impacting sports sponsorships.
In the Série A, 14 clubs currently rely on betting firms as their main sponsors. The financial scale of these partnerships is substantial: Flamengo receives R$ 268,5 million annually from Betano, while the Corinthians has a contract of R$ 150 million with the company.
Frequently Asked Questions About the Proposals
How much did Fatal Model offer Flamengo?
Fatal Model offered R$ 100 million for a one-year master sponsorship contract on the club’s jersey.
What is the proposed value for Corinthians?
The company proposed R$ 120 million for a one-year master sponsorship agreement with Corinthians.
Does the Corinthians proposal replace their current short sponsor?
No. The new offer targets the master shirt space and operates independently of the existing R$ 20 million shorts and multi-sport deal held by Fatal Fans.
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