According to official announcements by Flamengo and CRMBonus, the club is launching the “Torcedor Premiado” subscription program on Thursday, September 17. The initiative links on-field goals directly to fan rewards and recurring club revenue, with branding featured on the uniform socks and across official digital channels starting with the CONMEBOL Libertadores quarterfinal match against Independiente del Valle.
How the Torcedor Premiado Subscription Works for Fans
The subscription model costs R$ 15 per month, with a promotional rate of R$ 1,99 for the first month, according to disclosures from Flamengo and CRMBonus. Subscribers receive 100 Vale Bonus credits upon signing up or renewing. Additional credits accrue based on team performance, granting 100 Vale Bonus per goal scored by Flamengo in competitions covered by the program.
The program establishes a guaranteed minimum of 500 Vale Bonus per monthly cycle, combining the baseline subscription credit with at least 400 credits from goals. Once the team surpasses five goals in a cycle, every subsequent goal adds another 100 Vale Bonus. Alexandre Zolko, founder and CEO of CRMBonus, notes that the platform currently unites more than 7 million users and more than a thousand active brands in the app.
Pro Tip: Accumulated Vale Bonus credits can be used for discounts across thousands of partner stores, restaurants, and brands throughout Brazil, alongside Livelo points conversion options and additional lucky numbers for promotional draws.
Prizes, Sweepstakes, and Revenue Generation for Flamengo
Beyond merchandise and retail discounts, the subscription provides lucky numbers to enter weekly and monthly sweepstakes. According to program details, the schedule features one iPhone 17 given away daily, R$ 125 thousand in weekly prizes, and a zero-kilometer car awarded each month, exceeding R$ 1 million in total monthly awards for participants aged 18 and older.
Marcos Senna, commercial director of the club, states that the partnership bridges two long-term goals for Flamengo: generating value for supporters and building stable, recurring revenue streams. Under the agreement, a portion of every subscription fee goes directly to the club, scaling upward as the overall subscriber base expands.
Did You Know? Alexandre Zolko will participate live in the pre-match broadcast on FlamengoTV via YouTube prior to the Libertadores fixture to walk fans through the subscription mechanics.
Frequently Asked Questions
How much does the Torcedor Premiado subscription cost?
The standard subscription price is R$ 15 per month, with an introductory rate of R$ 1,99 for the first month.
What is the minimum monthly benefit guaranteed to subscribers?
Subscribers are guaranteed a minimum of 500 Vale Bonus per monthly cycle, which includes credits for signing up plus credits generated by team goals.
Where can subscribers use their Vale Bonus credits?
Credits can be redeemed for discounts at partner stores, restaurants, and brands nationwide, converted into Livelo points, or used for extra lucky numbers in promotional drawings.
What prizes are available through the promotional draws?
The prize pool includes an iPhone 17 daily, R$ 125 thousand in weekly prizes, and a zero-kilometer car every month.
What are your thoughts on tying team performance directly to fan loyalty rewards? Share your perspective in the comments below.
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