Foldable iPhone Ultra: Expected Price Around $2,550

Foldable iPhone Ultra Pricing and Market Projections

Apple’s first foldable device is slated to command an average selling price of $2,550, according to IDC market research. According to IDC Senior Research Director Nabila Popal, Apple’s entry has fundamentally altered the market’s trajectory, noting that without Apple, foldable shipments would have declined at a double-digit rate year-over-year. Independent estimates from research firm TrendForce place the initial U.S. starting price between $2,099 and $2,299, while top storage configurations could surpass the $3,000 mark. Nikkei Asia reports that Apple has instructed supply chain partners to prepare for approximately 10 million units of the device, marking a significant upward revision from earlier forecasts of 7 to 8 million units.

Comparative Analysis: iPhone Ultra vs. Competitors

At a projected starting price upwards of $2,000, the iPhone Ultra sits well above traditional flagship smartphone pricing. For comparison, Samsung’s Galaxy Z Fold 6 starts at $1,899, while Apple’s standard iPhone 16 Pro Max tops out around $1,599. According to IDC, Apple is positioned to capture roughly 40 percent of the global foldable market and account for more than half of its total value. Popal noted that Apple is poised to challenge Huawei and Samsung for market leadership in regions they have long dominated, an extraordinary outcome for a product expected to be less than two years into its lifecycle.

Technical Specifications and Production Scale

TrendForce outlines key hardware specifications for the upcoming device, including a 5.5-inch outer OLED display and a 7.8-inch inner OLED display equipped with ProMotion for up to a 120Hz refresh rate. The device is expected to feature Touch ID, an A20 Pro chip manufactured using TSMC’s 2nm process, 12GB of RAM, and storage tiers spanning 256GB, 512GB, 1TB, and 2TB. Camera specifications include a 24-megapixel front camera alongside a 48-megapixel rear Wide camera and a 48-megapixel rear Ultra Wide camera.

Frequently Asked Questions

What is the expected release window for the iPhone Ultra?

Apple has scheduled a major iPhone launch event for September 9, where the foldable device is expected to be officially unveiled.

How much will the iPhone Ultra cost?

IDC projects an average selling price of $2,550, with TrendForce estimating starting prices between $2,099 and $2,299 and top-tier configurations exceeding $3,000.

How many units does Apple expect to sell?

IDC projects sales of more than 17 million iPhone Ultras by the end of 2027, generating over $45.7 billion in revenue.