Fox and Bundesliga: A Growing Football Partnership in Mexico and Central America
US media giant Fox Corp has secured a five-year broadcast deal with Germany’s Bundesliga, beginning with the 2026-27 season and extending through 2030-31. This partnership will bring all 306 Bundesliga matches, the German Super Cup, and promotion/relegation playoffs – a total of 309 games – to audiences across Mexico and Central America.
Expanding Bundesliga’s Reach in the Americas
The deal signifies a strategic move by the Bundesliga to deepen its presence in the Americas. The league already boasts a growing social media following in Spanish, with over 275,500 followers across Instagram and TikTok. This expansion is supported by a long-term partnership with Relevent Sports, lasting through 2041, focused on commercial growth across the continents.
Fox’s Broad Distribution Network
Fox will broadcast games in both English and Spanish on its primary FOX channel, the Fox One OTT platform, and the free ad-supported streaming service Tubi. This multi-platform approach provides wider accessibility for fans. The Guadalajara-based Bundesliga Americas Studio team will also contribute additional programming.
A Shift in Broadcasting Rights
This agreement marks a change in the broadcasting landscape for the Bundesliga in the region. Sky Mexico, previously holding the rights since the 2020-21 season, will conclude its partnership. Fox’s broader distribution capabilities across linear TV and video on demand were likely key factors in securing the new deal.
Strategic Timing with the 2026 FIFA World Cup
The timing of this deal is particularly strategic, coinciding with Mexico’s co-hosting of the 2026 FIFA World Cup. The Bundesliga aims to capitalize on the increased football interest in the region during this major tournament, potentially boosting market share and fan engagement.
Beyond Broadcast: A Cultural Connection
Bundesliga Americas executive vice-president Robin Austermann emphasized the importance of connecting with fans “in their language, in their football culture.” This highlights a broader strategy of localization and cultural relevance in the region.
Fox’s Existing Football Portfolio
This deal complements Fox’s existing portfolio of football rights in Mexico, which includes Liga MX, Liga MX Femenil, UEFA Champions League, Concacaf Champions Cup, Coppa Italia, Ligue 1, and the Premier League.
FAQ
- How long is the Fox-Bundesliga deal? The deal runs for five years, from the 2026-27 season through the 2030-31 season.
- Which countries are covered by the agreement? The agreement covers Mexico, Belize, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.
- Where can fans watch Bundesliga games? Fans can watch on the FOX channel, Fox One OTT, and Tubi.
Pro Tip: Maintain an eye on Bundesliga’s Spanish-language social media channels for exclusive content and fan engagement opportunities.
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