New European Union regulations targeting per- and polyfluoroalkyl substances (PFAS) in food packaging are forcing major confectionary producers, including Mondelez, to redesign their product wrappers. According to the Norwegian Environment Agency, the mandate prohibits PFAS in food-contact materials once the packaging regulation is integrated into the EEA Agreement, building on existing efforts to phase out these “forever chemicals” from consumer goods.
Why is PFAS being removed from food packaging?
PFAS, often called “forever chemicals” due to their stability and persistence in the environment, are being phased out globally due to health and environmental risks. According to the Norwegian Environment Agency, these substances are linked to concerns regarding hormone disruption, immune system interference, and potential carcinogenicity. While Norway implemented early restrictions on specific chemicals like PFOA between 2013 and 2014, the new EU “Packaging and Packaging Waste Regulation” targets the entire group of PFAS substances in food-contact materials to prevent further accumulation in soil, water, and humans.
There are over 10,000 distinct substances within the PFAS family. A collective ban across the EU and EEA is currently under proposal, with a final decision expected around the first half of 2026.
How are chocolate manufacturers responding to the new rules?
Freia-owner Mondelez has confirmed it is transitioning to new packaging for its chocolate bars to comply with upcoming requirements. Frida Sjödin, the company’s Nordic sustainability manager, described the shift to recycled plastic as a significant step toward meeting their corporate sustainability goals. The company began incorporating recycled plastic into its “Kvikk Lunsj” packaging in 2023 and is now extending these changes to core products like Melkesjokolade, Fruktnøtt, and Helnøtt.
Despite these changes, the transition remains a point of contention. According to reports from Greenpeace, Mondelez was among the large corporations that previously urged the EU to delay the implementation of the PFAS food-packaging ban. When asked by DinSide about current PFAS levels in their existing plastic packaging, Mondelez stated they had no details to provide at this time.
What is the timeline for these packaging changes?
The regulatory landscape for packaging is shifting in two distinct phases:
- August 12: The initial component of the EU packaging regulation takes effect, prohibiting the use of PFAS in materials that come into direct contact with food.
- 2030: The deadline for mandatory requirements regarding the percentage of recycled plastic in new packaging, according to data from Grønt Punkt.
Check the packaging of your favorite snacks for “recycled content” labels. As companies like Mondelez move toward 2030 goals, you will likely see more explicit labeling regarding the composition of wrappers.
Frequently Asked Questions
Are all chocolate wrappers currently using PFAS?
That is not confirmed. Mondelez has declined to comment on the specific use of PFAS in their current packaging inventory, citing a lack of details to share at this time.
When will these rules affect Norwegian consumers?
The ban applies once the EU regulation is formally incorporated into the EEA Agreement. According to Mette Follestad, a chief engineer at the Norwegian Environment Agency, this will align Norwegian standards with the broader European requirements.
Are other chocolate brands changing their packaging?
The impact on other brands remains unclear. As of now, Orkla—the parent company behind the Nidar brand—has not responded to inquiries regarding whether the new packaging regulations will alter their production processes.
Have you noticed changes in the texture or design of your favorite chocolate wrappers? Share your observations in the comments below or subscribe to our newsletter for the latest updates on consumer health and environmental regulations.
