From divvy to dinlo: index of insults aims to record Britain’s diverse dialects | British identity and society

by Chief Editor

Is British Banter About to Become… Standardized? A National Swear Word Census Launches

A colorful tapestry of regional insults is at risk of fading across the British Isles. From being called a “divvy” in Merseyside to a “dinlo” in Portsmouth, the local flavor of British English is facing homogenization. Now, a team at the University of Sheffield is racing against time to document this linguistic diversity before it disappears, launching the UK’s first national census of swear words.

From Instagram — related to University, British

The Disappearing Art of Regional Insults

The project, sparked by a collaboration with the art collective Modern Toss, aims to capture a snapshot of how English is actually spoken in 2026. Researchers are concerned that increasingly standardized language is eroding the unique, often humorous, expressions that define communities. “We don’t know what is being lost, we don’t know what is disappearing,” explains Dr. Chris Montgomery, senior lecturer in dialectology and project lead.

This isn’t simply about cataloging profanity. These “salty” terms, as the University is calling them, often carry deep cultural meaning, reflecting local history and identity. The project seeks to preserve a “vivid, honest record” of contemporary speech, ensuring future generations can understand the nuances of British communication.

What’s Already Been Revealed?

Early submissions to the online portal (http://tinyurl.com/swearmap) reveal a fascinating range of regional variations. Examples already collected include “arl arse” (Liverpool), “bampot” (Glasgow), and “radgie bastard” (North East England). Other submissions highlight less common terms like “prannet” (meaning a fool, once common in the South East).

What’s Already Been Revealed?
University English Regional

The initiative comes at a time when even AI struggles to understand regional accents and non-standard English, highlighting the need to document these variations for technological development and inclusivity.

Why Preserve Swearing? It’s More Than Just Lousy Language

Linguists emphasize that swearing isn’t simply about being offensive. It serves important social functions, indicating frustration, building solidarity, and reinforcing identity. Dr. Robbie Love, a lecturer in English language at Aston University, welcomes the project, stating, “There’s an awful lot of variation across society in the way that we use language that directly reflects and reinforces our identity, and of course, regional identity is a really important part of that.”

Yess I got 1 more added to the index lol 😂 #divvy #thedoldrums #dtools #dsad #indigg

The project isn’t about promoting bad behavior, but about acknowledging that swearing is a normal part of everyday life for many people and celebrating the diversity of language.

The Future of the Project: Beyond the Census

The collected data will be used to inspire exhibitions across the country, potentially including an interactive map where visitors can hear regional swear words spoken in local accents. This aims to showcase the reality of how people speak and preserve a valuable cultural record.

Frequently Asked Questions

What is the goal of the swear word census?
The goal is to document regional swear words and insults across the UK before they disappear due to language standardization.

Frequently Asked Questions
University Sheffield University of Sheffield

Where can I submit my regional swear words?
You can submit your contributions via the online portal at http://tinyurl.com/swearmap.

Is this project about promoting offensive language?
No, the project is about preserving linguistic diversity and understanding the social functions of language, including swearing.

Why is it important to preserve regional dialects?
Regional dialects reflect local history, identity, and culture. Their loss represents a loss of cultural heritage.

Who is leading this project?
The project is led by Dr. Chris Montgomery, a senior lecturer in dialectology at the University of Sheffield.

Did you know? The University of Sheffield was ranked as the University of the Year for Student Experience in The Times and The Sunday Times Good University Guide 2026.

Pro Tip: Reckon beyond the obvious! The researchers are particularly interested in terms that are highly localized and unfamiliar to people outside of a specific town or city.

What regional slang or insults have you heard? Share your thoughts in the comments below!

d, without any additional comments or text.
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