The Rise of ‘Slow Travel’ for Couples: A Valentine’s Day Trend That’s Here to Stay
Digital travel platform Agoda’s recent analysis of Valentine’s Day weekend accommodation searches reveals a significant shift in couple’s travel preferences. Forget extravagant gestures. couples are increasingly prioritizing shared experiences in calmer, more scenic destinations. This trend, highlighted by a surge in searches for locations like Pondicherry and Varkala, signals a broader move towards ‘slow travel’ and meaningful connection.
Pondicherry and Varkala Lead the Charge
According to Agoda data from February 23, 2026, Pondicherry saw a remarkable 48% increase in accommodation searches compared to the previous year. This coastal town, with its French colonial architecture and relaxed atmosphere, offers a walkable environment perfect for romantic exploration. Varkala wasn’t far behind, experiencing a 41% jump in travel interest. Its cliffside coastline, dotted with guesthouses and beaches, provides a cozy and intimate setting for couples.
Beyond the South: A National Trend
The desire for calmer escapes isn’t limited to southern India. Chennai recorded a 38% increase in searches, appealing to couples seeking a blend of beach access, cultural experiences, and city life. Lonavala, Maharashtra, saw a 36% rise, offering a convenient hill retreat for those in nearby cities. Even in the north, Udaipur experienced a 33% increase, continuing to attract visitors with its lakes, palaces, and heritage properties.
What’s Driving This Shift?
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda, suggests that Valentine’s Day is evolving. It’s less about grand displays and more about creating shared memories in environments that foster connection. Couples are actively seeking destinations that allow them to slow down and truly spend quality time together.
The Future of Romantic Travel: What to Expect
This trend towards ‘slow travel’ isn’t a fleeting Valentine’s Day phenomenon. Several factors suggest it will continue to shape the romantic travel landscape.
Increased Demand for Unique Experiences
Couples are increasingly looking for authentic and unique experiences that go beyond typical tourist attractions. This includes seeking out local culinary experiences, participating in cultural activities, and exploring off-the-beaten-path destinations. Destinations that can offer these types of experiences will likely see continued growth in popularity.
The Rise of Wellness Travel
Wellness is becoming an increasingly important factor in travel decisions. Couples are seeking destinations that offer opportunities for relaxation, rejuvenation, and self-care. This could include yoga retreats, spa treatments, or simply spending time in nature.
Sustainable and Responsible Tourism
There’s a growing awareness of the environmental and social impact of travel. Couples are increasingly seeking out sustainable and responsible tourism options, such as eco-friendly accommodations and tours that support local communities.
Planning Your Romantic Getaway with Agoda
Agoda offers a wide range of accommodation options, with over 6 million properties worldwide. From February 14th to 28th, Agoda’s Mega Sale offers up to 60% off hotel bookings, with flash sales offering even greater discounts. Agoda VIP members receive early access to deals. Explore options at agoda.com/deals.
Did you recognize?
Agoda too offers over 130,000 flight routes and 300,000+ activities worldwide, making it a one-stop shop for planning your perfect romantic escape.
FAQ
Q: What is ‘slow travel’?
A: Slow travel is an approach to travel that emphasizes connection, immersion, and mindful exploration, rather than rushing from one sight to another.
Q: Are there other destinations experiencing similar increases in interest?
A: While Pondicherry, Varkala, Chennai, Lonavala, and Udaipur were specifically highlighted, the trend towards calmer, scenic escapes is likely impacting destinations across India and beyond.
Q: What are the benefits of choosing a less-crowded destination?
A: Less-crowded destinations offer a more relaxed and intimate experience, allowing couples to connect more deeply and create lasting memories.
Q: How can I find deals on accommodation and activities?
A: Agoda’s Mega Sale and VIP program offer significant discounts on hotels, flights, and activities.
What are your favorite destinations for a romantic getaway? Share your thoughts in the comments below!
