Generali Stadium Naming Rights for New San Siro

AC Milan and Internazionale unveiled the project at a press briefing at the Castello Sforzesco in Milan, detailing an arena designed to hold 71,500 spectators with an expected inauguration for the 2031–32 football season.

Generali Secures Stadium Naming Rights and Commercial Revenue

The partnership positions Generali as the official insurance partner for both clubs while securing the naming rights for the venue from the outset, gazzetta.it reported. The agreement yields high-tier commercial revenue, though UEFA regulations require the stadium to drop the corporate sponsor name during international fixtures, operating instead under the designation Milano Stadium during European competitions such as the Champions League. Inter.it noted that the architectural design by Norman Foster and David Manica features two tiered rings of seating wrapping 360 degrees around the pitch, with stands at the ends rising up to 37 degrees to maximize acoustic intensity and crowd proximity. Comparable arrangements exist elsewhere in Italian football, including the Allianz Stadium of Juventus, the New Balance Arena of Bergamo utilized by Atalanta, the Unipol Domus of Cagliari, the Bluenergy Stadium of Udine, and the Mapei Stadium of Reggio Emilia, alongside the U-Power Stadium in Monza which reverted to its previous designation in the previous year, as well as international venues such as the Arsenal Stadium in London.

Construction Starts Next June on New Arena Adjacent to Meazza

Construction on the new venue is slated to begin next June adjacent to the current Stadio Giuseppe Meazza, occupying space currently used for parking and the Parco dei Capitani, Il Giorno reported. The existing Meazza stadium will remain operational until the new arena is completed. Demolition of the older structure—leaving only the Curva Sud and the orange tribune—alongside urban regeneration of the surrounding 281,000-square-meter district, is scheduled to run between 2031 and 2035, according to Inter.it and Il Giorno. The presentation gathering at the Castello Sforzesco drew notable figures including AC Milan president Paolo Scaroni, Inter president Beppe Marotta, Milan mayor Giuseppe Sala, Lombardy region president Attilio Fontana, Figc commissioner Giovanni Malagò, UEFA vice-president Gabriele Gravina, and former Milan and Monza executive Adriano Galliani, alongside municipal group leaders where figures such as Beatrice Uguccioni and Riccardo Truppo confirmed attendance while Enrico Fedrighini declined the invitation.

Left-Wing Mayoral Candidates Criticize Municipal Administration Handling of Sale

Local opposition to the project persists alongside the commercial announcements. MilanoToday reported that during a public forum at Mare Culturale Urbano led by Francesca Pannuti of Cittadinanza per San Siro and moderated by Gianni Barbacetto and Francesca Bellini before an audience exceeding 400 attendees, four left-wing mayoral primary candidates—Pierfrancesco Majorino, Carlotta Cossutta, Lorenzo Pacini, and Tommaso Goisis—criticized the municipal administration’s handling of the sale and demanded independent health and environmental assessments before the completion of the Strategic Environmental Assessment. Meanwhile, legal challenges continue through the courts, with the Consiglio di Stato scheduling an appeal hearing for May 4, 2027, regarding the initial municipal sale of the area to the two clubs for 197 million euros, Il Giorno noted.

Frequently Asked Questions About the New Stadium

When is the Generali Stadium scheduled to open?

The clubs plan to inaugurate the new 71,500-seat facility in time for the 2031–32 football season, with construction expected to start in June, according to Il Giorno.

How much is the naming rights agreement worth?

The partnership with Generali is valued at approximately 650 million euros over a span of roughly twenty years, as reported by gazzetta.it.

What will happen to the historic San Siro stadium?

The current Stadio Giuseppe Meazza will stay open while the new arena is built next to it; partial demolition and site redevelopment are scheduled between 2031 and 2035, preserving parts of the Curva Sud and the orange tribune, according to Il Giorno.

Stadium Details at a Glance