Girl Group Pulls in Massive Tour Earnings

by Chief Editor

TWICE’s THIS IS FOR world tour has generated approximately $136 million USD in revenue and drawn 940,000 attendees across 29 reported shows, according to data from Touring Data. With major North American, European, and Japanese stadium stops yet to be fully accounted for, industry analysts estimate total attendance for the tour could reach up to 2 million people.

How does TWICE’s current tour revenue compare to previous benchmarks?

The tour is currently outpacing the group’s historical performance. According to Twice Chart Data, the concerts held at Kaohsiung Stadium in November 2026 rank as the highest-grossing shows in the group’s history. These dates outperformed previous major stops, such as the 2023 SoFi Stadium and MetLife Stadium performances. While the 2026 data remains partial, the revenue generated from the Asian and Australian legs alone exceeds $136 million USD, signaling a significant upward trend in the group’s market value compared to their earlier world tours.

How does TWICE’s current tour revenue compare to previous benchmarks?
Did you know?

TWICE’s 2026 Tokyo National Stadium concerts reportedly recorded the highest attendance per show for any K-Pop act, drawing roughly 80,000 fans per performance.

Why is the 360-degree stage design shifting industry standards?

The decision to utilize a 360-degree stage setup required the group to fundamentally alter their performance mechanics. According to reports from the Korean online community theqoo, the members spent a month rehearsing nine hours a day in a custom-built facility in Pocheon, Gyeonggi Province, to master new choreography designed for all-angle visibility. This technical investment represents a departure from traditional proscenium-style stage setups, which typically prioritize a single focal point for the audience.

TWICE Bangkok 2025 | This Is For World Tour Full Concert Highlights + Fan Reactions

What are the implications for the future of K-Pop touring?

The scale of the THIS IS FOR tour suggests a shift toward more complex, high-capacity venue management for K-Pop girl groups. With the North American leg reaching approximately 550,000 attendees, the group has set a record for the highest attendance for a K-Pop girl group in that region. The upcoming finale at Seoul’s KSPO Dome is expected to draw between 42,000 and 45,000 fans, further cementing the group’s ability to sell out large-scale domestic venues immediately upon general release.

What are the implications for the future of K-Pop touring?
Pro Tip:

Follow official TWICE social media channels for real-time updates on ticket availability and venue-specific announcements to avoid missing high-demand general sales.

Frequently Asked Questions

  • What is the estimated total attendance for TWICE’s 2026 tour?
    Based on partial data and pending reports from North American and European legs, industry estimates suggest a final attendance of 1.95 million to 2 million people.
  • Which concert stop is currently the highest-grossing for TWICE?
    According to Twice Chart Data, the November 2026 performances at Kaohsiung Stadium in Taiwan hold the record for the highest revenue of any TWICE concert to date.
  • How did the 360-degree stage affect the group’s performance?
    The group had to rework all song formations and choreography to ensure visibility from every direction, necessitating intensive daily rehearsals at a dedicated practice site in Pocheon.

Are you following the latest updates on the THIS IS FOR tour? Join the conversation in the comments below or subscribe to our newsletter for the latest K-Pop industry analysis.

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