Google released an interactive animation on July 8, 2026, to celebrate Norway’s "Viking row" tradition during the 2026 World Cup.
How to access the Google Viking animation
Users can view the interactive celebration by typing “Erling Haaland” into the Google search bar. According to the company’s release on July 8, 2026, a celebration icon appears at the bottom of the search results page. Clicking this icon activates an animation where seven Viking figures row across the screen, accompanied by a distinctive double-drum beat.
The animation honors the specific fan traditions seen throughout the 2026 World Cup. Norwegian supporters have gained global attention for their “Viking row,” a collective choreography where fans in red jerseys, flags, and Viking-inspired helmets simulate rowing in unison to powerful chants.
The “Viking row” has become one of the most viral images of the 2026 tournament, turning stadium crowds into synchronized, rhythmic performers.
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To find interactive features during major events, look for small icons or “celebration” prompts near the top of your search results or within Google’s “Discover” feed.
Frequently Asked Questions
How do I see the Viking animation on Google?
Search for “Erling Haaland” on Google, click the celebration icon that appears at the bottom of the screen, and the animation will play with sound.
Who is the main figure in the Google animation?
The animation features Norwegian striker Erling Haaland as the central figure of the celebration.
What is the “Viking row” celebration?
It is a viral fan tradition where Norwegian supporters wear Viking-inspired gear and perform a synchronized rowing choreography accompanied by chants.
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