Google has unveiled its first-ever Bluetooth tracker, the Pixel Tag, designed to compete directly with Apple’s AirTag ahead of its hardware event, according to reporting by Mashable. The elliptical, stainless steel tracking device is priced at $29.99 individually and $99.99 for a four-pack, matching Apple’s retail pricing model.
Pixel Tag Specifications and Design Features
The Pixel Tag measures two inches long and features an elliptical disc shape crafted from stainless steel, according to Mashable. It carries an IP67 rating for dust and water resistance. The device ships in a single “Fog” colorway that pairs a silvery face with a light bluish back panel. Mashable reports that this aesthetic directly matches the newly announced Pixel 11, Pixel 11 Pro, and Pixel Watch 5 hardware line.
Pro Tip: When setting up your tracking ecosystem, remember that the Pixel Tag integrates directly with Google’s Find Hub app for locating misplaced items.
Connectivity and Compatibility Across Devices
Users can manage the hardware through Google’s Find Hub app, where items emit sound via a built-in speaker when pinged from a smartphone, according to Mashable. The hardware also reverses the tracking function: pressing the physical button on the back panel makes a paired Android phone ring. Mashable notes that the accessory works with devices running Android 9 or newer and allows sharing among up to 10 users. Owners can also trigger alerts from secondary hardware like Pixel Watches and Pixel Buds.
Advanced Tracking and Security Functions
The tracking unit supports precision finding metrics that provide distance and directional pointers, alongside “Left Behind alerts” designed to notify users before they walk away from monitored belongings, according to Mashable. Furthermore, the system includes security safeguards that ping users if an unknown tag travels alongside them.
Did You Know? The Pixel Tag shares the exact same individual and bundle price points as Apple’s AirTag, retailing at $29.99 for one unit and $99.99 for a four-pack.
Frequently Asked Questions
How much does the Pixel Tag cost?
According to Mashable, the tracker is sold individually for $29.99 or in a four-pack for $99.99 on the Google Store.

What devices are compatible with the Pixel Tag?
The hardware is compatible with smartphones running Android 9 or newer, alongside Google devices such as Pixel Watches and Pixel Buds, as reported by Mashable.
What safety features are included?
The device includes Left Behind alerts and warns users if an unauthorized or unknown tracking tag is detected moving with them, according to Mashable.
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