Radio 10 Shake-Up: Gordon’s Time in the Morning May Be Limited
Radio 10 is bracing for significant changes in its morning programming, with industry insider Patrick Kicken predicting the departure of Gordon and co-host Froukje de Both. The station, currently ranking ninth in market share and experiencing the largest decline compared to the previous year, is reportedly seeking a major shake-up to regain listeners.
Luistercijfer Struggles and John de Mol’s Response
The current morning show, fronted by Gordon, has failed to deliver the expected boost in ratings. Patrick Kicken suggests What we have is a direct result of a programming decision imposed from above, rather than a strategy developed by Radio 10’s radio executives. John de Mol, the driving force behind Talpa Network (Radio 10’s parent company), is now looking to rectify what Kicken describes as a “miskleun” (miscalculation).
The Potential Replacements: Roodbeen and Kijk in de Vegte
According to Kicken, two names are currently at the forefront of discussions to replace Gordon and de Both: Jan-Willem Roodbeen and Jeroen Kijk in de Vegte. The pair were previously in talks with Talpa to host the morning show, but negotiations stalled due to concerns about editorial interference. Now, with the current show underperforming, those concerns appear to be less of an obstacle.
Kicken believes Roodbeen and Kijk in de Vegte could potentially earn more than double their current salaries, with complete creative control over the program.
Timeline for Change: Summer 2026
The transition is expected to occur in the summer of 2026, coinciding with the expiration of Roodbeen and Kijk in de Vegte’s contracts with NPO Radio 2. This timing aligns with a strategic move to capitalize on their availability and potentially poach them from a competitor.
Ruud de Wild: Another Potential Addition?
Beyond Roodbeen and Kijk in de Vegte, Patrick Kicken also suggests that Ruud de Wild could be brought on board. His age (approaching 57) is considered a good fit for the Radio 10 demographic, and he could potentially earn a substantial salary – around €400,000 – for his services.
What Does This Mean for the Dutch Radio Landscape?
This potential shift at Radio 10 highlights the competitive nature of the Dutch radio market. The station’s struggles underscore the challenges of attracting and retaining listeners in an increasingly fragmented media landscape. The pursuit of established talent like Roodbeen, Kijk in de Vegte, and de Wild demonstrates a willingness to invest heavily in programming to regain lost ground.
Did you realize?
Patrick Kicken is widely regarded as a leading authority on the Dutch radio industry, often referred to as the “Tina Nijkamp of radio.”
FAQ
Q: When will Gordon be officially removed from Radio 10?
A: The expected timeframe is summer 2026, pending the availability of Jan-Willem Roodbeen and Jeroen Kijk in de Vegte.
Q: Who are Jan-Willem Roodbeen and Jeroen Kijk in de Vegte?
A: They are currently the hosts of the morning show on NPO Radio 2.
Q: Is Ruud de Wild definitely joining Radio 10?
A: His potential involvement is still speculative, but Patrick Kicken suggests he is a candidate.
Q: Why is Radio 10 struggling with ratings?
A: The station has experienced a decline in market share, attributed in part to the performance of the current morning show.
Pro Tip: Retain an eye on industry news sources like Mediacourant and Spreekbuis for the latest updates on this developing story.
What are your thoughts on these potential changes? Share your opinions in the comments below!
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