Home » Business » He opened the store of the future in Prague. The scanner measures the foot, advises the robot with purchases

He opened the store of the future in Prague. The scanner measures the foot, advises the robot with purchases


He opened a “store of the future” in the Czech Republic. No mannequins, exposed dresses or polished pairs of shoes. Not even shelves. The first impression leads to the idea that it is an electronics store. The passing senior really thinks so. Inside, forty tablets, screen-lined walls, a talking robot and foot scanners await customers.

The store opened in one of the key locations of the Nový Smíchov shopping center, where the store of the Czech electrical retailer Datart used to be. He has now replaced the stone shop of the Polish footwear brand eobuv.cz and fashion modivo.cz.

We believe that this is the future of business.

Konrad Jezierski, director of eobuv.cz and modivo.cz

It brings a modern concept that connects internet and traditional shopping in the fashion industry, where it is not very common yet. “We believe that this is the future of business,” says Konrad Jezierski, president of Eobuv.cz.

Customers order 100,000 types of clothing items from more than five hundred brands exclusively using tablets from the stock offer. At the moment they choose, the employees in the background of the store have three minutes to prepare the goods and the customer can try it out.

What the customer does not see is reminiscent of a warehouse of Internet companies such as Amazon, in a miniature edition. The order arrives, the worker runs for the goods on the shelf and sends them forward on the treadmill.

The tablets are also in nine test booths. The customer does not come out of them, but the selected goods are pushed into the wardrobe of the door on the other side by the staff. It then applies to the classic cash register, where the operator will bring the goods to him.

Based on the success of this business, we will decide on further expansion.

Konrad Jezierski, director of eobuv.cz and modivo.cz

29. 7. 2021

The biggest novelty that many fashion retailers are talking about, but few have put it into practice so far, are foot scanners. “We are creating a 3D model of the foot, which you can save and link to an account on the eobuv.cz e-shop. Based on that, we can recommend the shoes that fit you best, “explained the director. The customer must log in to the scanner using a telephone number.

The store cannot do without service, it is quite the opposite. It will employ 80 people on an area of ​​1,800 square meters. In the autumn, he wants to start free delivery of goods in Prague within two hours.

Customers who do not know how to buy, will be advised by the staff or the humanoid robot Pepper, which has already appeared in the Czech Republic, for example at the Hotel Pyramida in Prague’s Břevnov.

A similar, only much smaller futuristic store is already operated by the eobuwie.pl group in Poland. “Based on the success of this business, we will decide on further expansion. We are already looking for another location for such a store, “added Jezierski, adding that he has found his customers in Poland.

Eobuv is one of the leading players in the domestic internet fashion market. Its competitors are mainly German players Zalando and About You. In Poland, since 2018, it has also been rapidly gaining ground in traditional retail. It has 25 stone shops. The Modivo clothing retailer has one so far.

The Czechia is a priority market for the Polish group eobuwie.pl, which also includes the CCC active shoe chain in the Czech Republic. In 2014, the eobuv brand opened its first foreign e-shop in the Czech Republic, and the current store is the first stone shop of the entire group abroad.

The eobuwie.pl group earned 2.5 billion zlotys (approximately 14 billion crowns) in the financial year 2020/2021. In the coming years, it plans very fast growth up to twice the turnover.

More than 31 percent of the company’s shares are held by one of the richest Poles, Dariusz Milek, who started selling Milek shoes after the fall of communism and founded the CCC chain in 1999. The billionaire, who was ranked fourth by Forbes magazine in 2015 in the ranking of the richest Poles, also does business in technology and real estate. Over 55 percent of the shares of the shoe group are held by small investors.

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