heyday x KPop Demon Hunters Drop 2: New Gaming Gear and Prices

Target Launches Second KPop Demon Hunters Collection

Target released the second wave of its KPop Demon Hunters collection on Nov. 8, 2026, featuring gaming peripherals and accessories starting at $4.99, Mashable reported.

Gaming Peripherals Arrive Online and in Stores

The new lineup targets PC and console players with items ranging from $4.99 thumb grips to $49.99 mechanical keyboards. Mashable reported that the collection includes figural key caps, wireless headsets, and desk mats featuring character artwork from the Netflix animated film.

Prices span a wider range than the initial October release. Small cosmetic add-ons cost under $10, while the keyboard and wireless audio options reach the top of the pricing structure at $49.99.

Earlier October Debut Set the Stage

Target launched the first collaboration wave on Oct. 11, 2026, offering everyday desk items at a flat price of $20 each, Mashable reported. ContentGrip noted that the initial assortment featured a ramen-themed charging bundle, a soda-can speaker, a light-up power bank, and character-themed headphones.

Both releases utilize Target’s in-house electronics brand, Heyday. ContentGrip reported that the brand launched in 2018 with a focus on expressive design and accessible prices.

Expanded Universe Connections

The physical merchandise coincides with digital integrations for the franchise. ContentGrip reported that Toca Boca World introduced KPop Demon Hunters songs and character fashion in an October crossover.

Kpop demon hunters gets target tech accessories
Photo: contentgrip.com

Additional consumer products stem from partnerships with Mattel and Hasbro. ContentGrip noted that neither Netflix nor Target has disclosed sales figures or campaign performance data for the collaboration.

Items Included and Prices in the Second Target Drop

What items are included in the second Target drop?

The Nov. 8 release includes mechanical keyboards, wireless and wired headsets, desk mats, mouse accessories, and Nintendo Switch cases, according to Mashable.

How much do the items cost?

Prices range from $4.99 for figural key caps up to $49.99 for gaming mechanical keyboards and wireless audio devices.

When did the first collection become available?

Target released the initial wave of everyday tech accessories on Oct. 11, 2026, priced at $20 per item.