Highlands Coffee IPO: Jollibee Eyes US Listing Too

by Chief Editor

Jollibee Foods Corp. Is considering a potential initial public offering (IPO) and subsequent listing for its Vietnamese coffee chain, Highlands Coffee. This move comes as the company simultaneously prepares to list its international businesses on a U.S. Securities exchange, potentially as early as next year.

Strategic Shift for Jollibee

The planned listing of Highlands Coffee is intended to provide the coffee platform with direct access to Vietnam’s growing capital market. Jollibee currently holds a 60% stake in SuperFoods Group, the owner of Highlands Coffee.

Did You Know? Jollibee first invested in Highlands Coffee in 2012.

Expansion and Market Position

Highlands Coffee currently operates nearly 1,000 stores in Vietnam and throughout Southeast Asia. The company’s plans to spin off its international operations and list them independently in the U.S. Will result in two separately listed businesses.

Expert Insight: Separating international and domestic operations allows Jollibee to focus resources and strategic direction for each market, potentially attracting different investor profiles and unlocking value. This is a common strategy for large multinational corporations seeking to optimize growth and capital allocation.

The Philippine operations of Jollibee will remain listed on the local bourse. The company anticipates the Vietnamese listing to be completed in the first quarter of 2027, while the U.S. Listing of its international operations is expected towards the conclude of that year.

Frequently Asked Questions

What is Jollibee planning to do with its international businesses?

Jollibee Foods Corp. Is planning to spin off its international operations and list them as an independent company on a U.S. Securities exchange.

What is the potential benefit of listing Highlands Coffee in Vietnam?

A listing in Vietnam would give Highlands Coffee direct access to the country’s growing capital market.

When does Jollibee expect these listings to be completed?

Jollibee expects the Vietnamese listing to be completed in the first quarter of 2027, and the U.S. Listing towards the end of that year.

How might these strategic shifts impact the competitive landscape in the swift-food and coffee industries in Southeast Asia and the United States?

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